2015Year8Month9Day, TUTU Outdoor2016New Product Ordering Conference and the “Intelligent Omni-Channel” Launch Ceremony were held at the Xianglu International Hotel in Xiamenin a grand manner.In addition to dealers and franchise partners from all over the country, partners from well-known domestic and international brands that have collaborated with TUTU Outdoor for many years, representatives from major domestic department store systems, and suppliers of clothing fabrics also gathered together.At the ordering conferencevenue, TUTU Outdoor not only showcased2016year’s new products but also presented an exciting display of its brand-new concept, theTUTU Outdoor“Intelligent Omni-Channel.”The event featured a remarkable exhibition of this new concept.
“TUTU’s Intelligent Omni-Channel is striving to efficiently deliver the most craftsmanship-driven products to every consumer, and providing a future-oriented smart lifestyle is our top priority moving forward,” said Mr. Huang Chenghui, CEO of TUTU Outdoor. He noted that the development of mobile internet technology has already brought many changes to traditional industries, but no matter how significant the commercial shifts may seem, they essentially boil down to changes in delivery methods. Based on this understanding, TUTU is committed to building an intelligent omni-channel ecosystem where every link is closely interconnected yet mutually complementary. Within TUTU’s intelligent omni-channel, we strive to integrate intelligence into life, transform life, and enable more people to receive better services through this smart channel.
Regarding the transformation from TUTU’s traditional strengths in conventional channels to an intelligent omni-channel, Mr. Pan Siqiao, Vice President of TUTU Outdoor in charge of the e-commerce sector, believes the first step is to createa brand-new micro-business and micro-shopping guide model: “TUTU’s micro-business effectively gathers user data through social platforms, retains users, enables precision marketing, and allows outdoor enthusiasts to benefit by becoming part of the TUTU micro-business. While enjoying outdoor life, they can also generate income through this new business model.” As for the micro-shopping guide, it digitizes TUTU’s thousands of store staff to provide 24/7 shopping guidance. Combined with the growth of the nationwide micro-business trend, it strengthens TUTU’s online channels, bringing consumers closer to value creation. This supports TUTU’s intelligent omni-channel through the online e-commerce segment, striving to efficiently deliver products rich in craftsmanship to every consumer.A brand-new micro-business and micro-shopping guide model: “TUTU Micro-Business effectively acquires user data through social platforms, retains users, enables precise marketing, and allows outdoor enthusiasts to become TUTU Micro-Business partners. While enjoying an outdoor lifestyle, they can also generate profits through this new micro-business model.” As for the micro-shopping guide, it digitizes TUTU’s thousands of store associates, providing 24/7 shopping guidance. Combined with the development of nationwide micro-business, it strengthens TUTU’s online channels, bringing consumers closer to value creation. This supports TUTU’s intelligent omnichannel strategy through its online e-commerce segment, striving to efficiently deliver products crafted with true craftsmanship to every consumer.
Meanwhile, TUTU’s traditional strength—its physical stores—also unveiled their new image at this launch event and will support the implementation of the intelligent omni-channel with a brand-new service approach. Ms. Li Shan, Vice President of TUTU Outdoor and Director of Retail, stated: “As the largest, strongest, and most promising outdoor lifestyle integrated service provider in China, TUTU maintains its leading edge by never ceasing to innovate and pursue excellence. ‘Future TUTU stores’sales areaswill bedivided by product category modulesand designed asoutdoorscenes—not just in terms of decoration or layout, but bycondensingreal, experiential outdoor scenariosinto TUTU stores.。At the same time, TUTO outdoor stores will also beequipped with intelligent technology,using“in-store navigation, cross-selling, targeted recommendations, and crowd guidance”as methodsto provide consumers with the mostsuitableproducts,therebyoffering offline support for TUTO’scomprehensive launch of its smart omnichannel strategy.。
TUTO’s smart omnichannel approach will also be fully applied to the travel sector. Lin Zhangfeng, Vice President of TUTO Outdoor and Director of the Travel Business Unit, presented the brand’s new vision for “smart travel”: “Smart travel is not just about relying on technological innovation. More important than technology itself is a deeper understanding and grasp of travelers’ needs. This involves actively seeking feedback across all service touchpoints, continuously testing, improving, refining, and perfecting through repeated iterations—building up experience and insight to deliver to every TUTO traveler a journey filled with humanity, care, thoughtfulness, and freedom.”
With online expansion and offline support, TUTO Outdoor’s smart omnichannel has officially launched, dedicated to efficiently delivering the most craftsmanship-driven products to every consumer.
