With the improvement of people's living standards and the popularization of private cars, self-driving tours have shown an increasingly vigorous momentum. The state has spared no effort in supporting the development of self-driving tours. In addition to introducing relevant holiday systems, government departments and scenic spots have increased investment in road maintenance and supporting infrastructure, aiming to make the self-driving tour market "even more delicious."
To adapt to changes in the tourism market, Yichang has actively developed new tourism products. In addition to traditional tourism offerings, the city also boasts beautiful rural tourism resources and a wide range of outdoor sports options, including over 100 hiking trails, more than 10 large exploration caves, over 10 wilderness canyon crossings, more than 20 stream-descending routes, as well as a series of self-driving tour packages. Furthermore, the 2015 "Fall in Love with Yichang · Mountain-Water Driving Festival" national brand car self-driving tour event is in full swing, with self-driving enthusiasts from all over the country gathering in Yichang to experience the city’s charm and witness its unparalleled self-driving resources.