On September 4, popular film and TV star Tong Dawei posted a series of outdoor and casual ad photos on his verified Weibo account, also tagging the general manager of outdoor brand CAMEL Camel, Wan Jingang. He openly expressed his love for outdoor sports, sparking speculation among fans: could there be some special connection between this actor and Camel’s boss Wan Jingang?
Tong Dawei shares new ad photos on Weibo, stirring online discussion
A week earlier, CAMEL Camel General Manager Wan Jingang had boldly announced on his Weibo that the brand was about to sign a “national husband” as its new brand ambassador. Soon after, Wan posted a series of teaser posters hinting that this national husband would outshine Wang Sicong, Jay Chou, Wallace Chung, and Zhang Liang, teasing fans’ curiosity.
@CAMEL Camel Wan Jingang posts teaser posters to redefine the national husband
In the teaser posters, Camel, along with its new ambassador, directly “challenged” @a certain Cong: “You’re a handsome, rich second-generation heir who worries non-stop about showbiz and is surrounded by beauties”—“I may not be as rich as you, but I’m willing to fight for a future with my true heart.” It also teased that the ambassador would be revealed on Tmall on September 4, redefining the standards of a national husband.
When the promised date of September 4 arrived, Camel publicly unveiled its newly signed ambassador on Tmall for the first time.It turned out that this national husband was none other than—Tong Dawei！
Tong Dawei’s maturity, stability, cultivation, sincerity, and honesty, the solid reputation he’s built through his outstanding acting career, his image as a good man in life with his loved ones and friends, as well as the positive energy he spreads through numerous charity events, have earned him numerous awards and accolades, huge popularity, and the hearts of Chinese audiences. He has also created a unique “Tong-style” charm in the eyes of his fans. These are the reasons why CAMEL Camel chose Tong Dawei as its new brand ambassador, and it’s no exaggeration to say Tong is fully deserving of the role of national husband.
Tong Dawei showcases CAMEL Camel men’s wear in American casual style
Tong Dawei shoots CAMEL Camel outdoor ads and admits his love for skiing
CAMEL Camel’s current ambassador is “Nation’s Father-in-Law” Han Han. This time, Camel has once again invested heavily to sign “National Husband” Tong Dawei, launching a dual-ambassador strategy for the brand, which will undoubtedly make it a winner. The Tmall launch will showcase a fashion and charm that are uniquely Tong.
BrandSigning stars as brand ambassadorsis not uncommon, butfinding one who can accuratelyconvey the brand’s philosophy and essenceisnot easy, and finding someone as widely recognized as Tong Dawei as a “national husband” is even more difficult.He is dedicated to his career, loves his family,has an outspoken and free-spirited personality, which are exactly the brand traits that quality-focused and carefree CAMEL Camel wants to convey to every consumer.