Madrid, Spain, September 17, 2015 /PRNewswire/ --
- Enjoy one of Europe’s most competitive Spanish tax refund policies,specifically tailoredforChinese customers withVIPtax refund
- dedicated lanes,offering Mandarin-speaking customer service and accepting China’sUnionPay
- cards,featuring Chinese restaurants,Chinese websites, and Chineseofficial Weibo and WeChat accounts.
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El Corte Inglés warmly welcomes Chinese customers to visit its stores during the upcoming “Super Golden Week.” In celebration of the Mid-Autumn Festival in mid-September and the National Day Golden Week, El Corte Inglés offers thoughtfully enhanced services, including exclusive premium gifts from international luxury watch boutiques, lucky draw activities through its official WeChat subscription account, and a unique VIP shopping experience. These events will take place from September 26 to October 6, 2015, at El Corte Inglés’ flagship store on Castellana in Madrid and its flagship store on Diagonal in Barcelona.
During this period, El Corte Inglés will provide one lucky customer with a luxurious Madrid travel experience, which includes a double dinner at a hard-to-book Michelin-starred restaurant in Madrid — a place even the most well-connected locals need to reserve months in advance. The lucky winner will also enjoy a two-night stay in a deluxe suite at the five-star Hotel Villa Magna, complete with VIP car service and a special VIP airport experience upon departure from Madrid. This luxury travel package will be awarded to the first customer who spends €200,000 or more after tax refunds at El Corte Inglés during the initial event period.
For this campaign, El Corte Inglés has partnered with leading watch brands including Longines,Jaeger-LeCoultre,Blancpain,Tag Heuer,Glashütte Original、Cartier (Cartier)、Omega (Omega)、IWC (IWC)、Bulgari (Bulgari) and Panerai (Panerai), among other top-tier watch brands, have joined forces to offer a series of Golden Week exclusives, with each brand presenting its own set of golden benefits ranging from VIP services and in-store displays to complimentary gifts with purchase.
In addition, customers shopping at El Corte Inglés can receive gifts when they spend above certain amounts. From September 26 to October 6, those who spend over €20,000 will be gifted a bottle of Johnnie Walker Gold Label whisky.
El Corte Inglés’ official WeChat subscription account will also launch a special lucky draw for Chinese customers. Simply follow the official account during the National Day Golden Week for a chance to win exclusive prizes, which can be claimed at the Castellana flagship store in Madrid.
The International Marketing and Tourism Director of El Corte Inglés Javier Fernandez Andrino stated: “We warmly welcome Chinese tourists to visit Spain during this ‘Super Golden Week’ to discover El Corte Inglés’ exclusive selection of watch brands. Our goal is to provide customers with the highest quality shopping experience and the most competitive prices. With our comprehensive range of watch brands and styles, as well as Spain’s most competitive tax refund policy in all of Europe, El Corte Inglés is the best place in Europe to buy watches, even offering a better shopping experience than Switzerland. Moreover, our newly established customer service area will provide more considerate and convenient tax refund services for international customers. The addition of several Mandarin-speaking staff will also offer round-the-clock assistance to Chinese customers.”
During the event, El Corte Inglés will open a newly renovated tax refund hall, featuring a more spacious and personalized service area dedicated to Chinese customers, as well as a welcome desk for Chinese VIPs. Additionally, El Corte Inglés will introduce an “appointment” lounge to provide private appointments and shopping services for most VIP customers. The department store offers free Wi-Fi and a mobile app to assist with currency conversion and direct calculation of Spanish tax refund amounts.
Beyond the high-quality shopping experience, El Corte Inglés provides Chinese consumers with Europe’s most considerate tax refund services and tailor-made features, such as accepting China UnionPay cards, hiring Mandarin-speaking customer service staff, opening a dedicated VAT refund lane for Chinese clients, operating a Chinese restaurant, and establishing a Chinese-language website along with Chinese official Weibo and WeChat accounts.