Shanghai, September 21, 2015 /PRNewswire/ -- September 17, 2015,Powerlong Hotel Group’s first “Yizhu Hotel” officially opened in Anxi, Fujian, marking the brand’s debut as Powerlong’s urban business hotel series. This launch signifies the official commencement of Powerlong’s self-operated mid-range hotel business.
Exterior view of Yizhu Hotel Anxi
Self-operated hotels and commercial real estate complement each other in three dimensions, providing comprehensive services for business travelers
Yizhu Hotel is located in Anxi, Fujian — a key national tea trading hub that hosts numerous tea fairs throughout the year, attracting a constant flow of merchants and thus creating strong demand for business hotels. The hotel is adjacent to Powerlong Plaza, known as the city’s landmark in Anxi, which offers comprehensive amenities including dining, entertainment, and leisure facilities. According to Xia Guoyue, General Manager of Powerlong Hotel Group: “This model of self-operated business hotels combined with commercial real estate leverages the resource integration capabilities of Powerlong Group’s large platform. The two complement and support each other effectively — an advantage that standalone hotels or single-industry enterprises generally cannot achieve.”
The hotel has a total of 98 guest rooms of moderate size, featuring modern and minimalist interiors that embody the currently popular light business style. The room facilities emphasize quality, with beds and mattresses comparable to those of high-end star-rated hotels, making them especially suitable for business travelers who need restful sleep while on the road. The unique combination of bay window soft seats and tea sets not only aligns with Anxi’s nationally renowned “tea culture,” but also allows guests to enjoy their own slow life amid a busy schedule. The hotel also provides banquet halls, meeting rooms, and private dining rooms to meet various needs such as business conferences and social gatherings.
Building Momentum with Mid-Range Hotels as the Breakthrough Point
Regarding why mid-range hotels were chosen as the breakthrough point, Xia Guoyue, General Manager of Powerlong Hotel Group, said: “Powerlong Hotel Group has always adhered to the pragmatic and innovative spirit advocated by our Board Chairman, Mr. Xu Jiankang. On one hand, we build upon the extensive operational experience accumulated from independently operated hotels such as Xiamen Powerlong Hotel and Jinjiang Powerlong Hotel. On the other hand, through years of collaboration with internationally renowned hotel groups, we have drawn on their advanced management practices to develop a unique management model for Powerlong’s self-operated hotels. At the same time, to align with the strategic development goals of the group, we began preparing our own hotel brands and timely entered the mid-range hotel market — a move that fits current market trends and supports our goal of achieving chain and group operations. To this end, in July of this year, Powerlong Hotel Group was established on the basis of the existing hotel business department, elevating the self-operated hotel business to a strategic level within the group.”
Preparing High-End Brands with Art as a Core Element
Currently, Powerlong Hotel Group owns mid-range hotel products represented by “Yizhu,” as well as quasi-hotel offerings such as Powerlong Inns and RV parks. To achieve multi-brand development, the group is preparing to launch the mid-range boutique hotel brand “Yiyue” and the high-end brand “Yiyue Collection.” These brands take “art” as their core element, using the hotel as a platform to integrate Powerlong’s recently developed cultural industry chain, thereby creating uniquely creative art-themed hotels in China. They also incorporate the concept of “Internet+”, allowing guests to experience, understand, and immerse themselves in art within the hotel. By bringing art into homes via the internet, they create the unique experience of “art entering life, and life integrating with art.” It is reported that these brands will be officially launched next year.
The opening of Yizhu Hotel Anxi marks the rapid and steady progress of Powerlong’s self-operated hotel business toward its set goals, and helps enhance the brand visibility of Powerlong’s commercial real estate as well as its investment value in the eyes of merchants.
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