Masyou plans to build more than 10 model "Internet + Tourism Destination" regions within the year. Leveraging the abundant media resources of its strategic investor, Hunan TV & Broadcast Intermediary Co., Ltd. (000917), it will carry out pan-entertainment marketing for tourism destinations. Relying on the strength of the alliance and its own resources, it will also establish an "Internet + Tourism Destination" investment fund to bring funding and resources to tourism destinations.
As a pioneer and advocate of the "Internet + Tourism Destination" concept in China, Masyou is a high-tech enterprise centered on core technologies such as mobile internet, the Internet of Things, cloud computing, and big data, with "Internet + Tourism Destination" as its main business. As a leading provider of smart tourism solutions and products in China, Masyou was the first to propose the "Internet + Tourism Destination" strategy and offers complete solutions. The company focuses on the development of tourism e-commerce based on tourism destinations. Capitalizing on its strengths in the construction and operation of smart tourism at destinations, it emphasizes in-depth thematic tours and personalized customization according to demand. By integrating online and offline services, it provides tourists with high-quality, personalized travel services and offers tourism destinations a comprehensive package of solutions for investment, construction, and operations. These include: establishing tourism destination operation platforms, building smart tourism projects, developing and marketing destination tourism products, and conducting e-commerce for all series of tourism destination products. At the same time, it provides tourism destinations with all-round interactive marketing services, thereby creating a third pole of tourism services beyond traditional travel agencies and conventional OTAs.