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The unconventional launch event featured the ingenious performance "Break the Boundary," leaving the audience thoroughly thrilled.

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — On September 20th, the I Want Theatre in the large white tent at Xiamen SM City Plaza finally unveiled its mystery. A unique launch event announced that the immersive, fully interactive experience performance "Break the Boundary," with a total investment of nearly 80 million yuan and jointly produced by I Want Cultural Tourism, Overseas Chinese Town, Broadway, ITW, Shu Hu Image, and Universe, is about to make its debut...
    On September 20th, the I Want Theatre in the large white tent at Xiamen SM City Plaza finally unveiled its mystery. A unique launch event announced that the immersive, fully interactive experience performance "Break the Boundary," with a total investment of nearly 80 million yuan and jointly produced by I Want Cultural Tourism, Overseas Chinese Town, Broadway, ITW, Shu Hu Image, and Universe, is about to make its debut in Xiamen.

    Over a hundred guests and media representatives were the first to experience the unique charm of this groundbreaking performance. The premiere of "Break the Boundary" will officially meet the audience on Gulangyu Island on September 25th.

    Awesome!A high-end interactive experience wowed the crowd.

    Upon entering the official venue of the launch event, everyone was surrounded by a dark environment, with a huge pool suspended overhead and no stage lights or music. As the music started, the massive pool was suddenly hoisted above, and several performers plunged into it, officially kicking off the launch event.

(Ms. Yang Ziqi, COO of I Want Culture Media Co., Ltd.)
 
    For those tired of traditional performances and eager for something new, this is definitely worth checking out.

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