With only a week left until the Mid-Autumn Festival and National Day holidays, travel companies and major OTA platforms have entered the sprint phase of this mid-year blockbuster. According to the "2015 Online Island Tourism Report (First Half)" released by Tuniu Travel Network: domestically, island tour routes to Hainan remain the most popular; internationally, among users choosing outbound travel, nearly one-fourth opted for island tours. Interviews with offline travel agencies yielded similar findings. All signs indicate that during this year’s extended Mid-Autumn and National Day holidays, island tourism numbers will surge dramatically; meanwhile, the unexpected entry of smart hardware products has not only intensified competition in this sector but also made it more exciting.
