On the day of the event, a "Four Seasons of the Northeast, Splendid Guandong" premium routes promotion was also held, introducing 9 long-haul products themed around "Spring Welcoming Tours, Refreshing Summer Trips, Autumn Foliage Journeys, and Passionate Ice & Snow Adventures," 11 regional short-haul tour products, and 2 border tourism routes. These organically connect the ecological tourism, ice and snow tourism, folk tourism, cultural tourism, rural tourism, and border tourism resources of the three northeastern provinces, showcasing the tourism appeal of cities such as Auspicious Shenyang, Vibrant Changchun, Romantic Dalian, Charming Harbin, Jade City Anshan, and Enchanting Fushun, Leisurely Yingkou, Ecological Panjin, Hospitable Jinzhou, Refreshing Jilin, Blessed Liaoyuan, Colorful Yanbian, Dynamic Songyuan, Magnificent Changbai, Crane Homeland Qiqihar, Polar Greater Khingan Mountains, and Oil Capital Daqing.
Relevant leaders from the Beijing Municipal Commission of Tourism Development, the Jilin Provincial Tourism Administration, as well as representatives from some Beijing travel agencies, major news media in Beijing, and heads of tourism bureaus (commissions), travel agencies, and media reporters from the 17 cities, totaling more than 300 people, attended the conference.
Four Seasons of the Northeast, Splendid Guandong
Spring has a hundred flowers, autumn has the moon; summer has cool breezes, winter has snow. The charm of the Northeast lies in its colorful seasonal features. The real Northeast offers springtime flower appreciation with "thousands of miles of warblers singing amid green and red," summer retreats to escape the heat while watching "lonely egrets flying over misty rice fields," autumn mountain hikes to see "frost-covered leaves redder than February flowers," and winter snow play to witness "thousands of pear blossoms blooming on the trees."
A Hundred Flowers Bloom Spring Welcoming Tour
What a splendid scene of blooming flowers across the Northeast
Following the footsteps of the goddess of time, we step into the Northeast in April to welcome the rebirth of spring. Spring in the Northeast always arrives a bit later and is a bit shorter than in the south. Precisely for this reason, spring in the Northeast is all the more precious. When the floral splendor of southern April has faded, the flowers of the Northeast are just beginning to bloom.
To appreciate the Northeast’s spring blossoms, start with Dalian’s cherry and pear blossom journey. While spring outings are still racing against time, Dalian’s red leaf cherries, weeping cherries, single-petal cherries, and green cherries are ready to welcome visitors. The annual Dalian Cherry Blossom Festival sees full blooms gently falling in silence.
Following the trail of drifting cherry blossoms northward, Anshan’s pear blossoms are heart-meltingly beautiful. Around May Day each year, Anshan’s Pear Blossom Festival blankets the hillsides in snow-white blossoms, with a faint floral fragrance lingering in the air—viewed from afar, they resemble rolling white waves, and up close, they look like falling auspicious snow.
As the pear blossoms fall, tulips bloom in romantic splendor, fragrant like orchids yet subtly elegant, their blooms more translucent than golden goblets. In the spring of the Northeast, almost every city can enjoy the beauty of tulip seas, especially those in Changchun Park, which are a highlight of Changchun’s spring.
Among the Northeast’s blooming flowers, peonies hold a unique charm. In spring, the Changchun Peony Garden is filled with the fragrance of over ten thousand peonies, making it the only premium park of its kind in Jilin Province and even the entire Northeast.
Refreshing Summer Retreat
What a magnificent ecological tapestry of the Northeast
Summer in the Northeast features blue skies, clear waters, cascading springs, shaded greenery, birdsong, and floral scents—it is a traditional ink painting, a cultural song, and a melody of life. Every June and July, when the south is already in barbecue mode, the Northeast enjoys gentle breezes and cool comfort.
The summer retreat begins in Dalian, nestled between mountains and sea, where the Golden Pebble Beach Resort boasts ten miles of fine sandy shores and crystal-clear waters. Strolling along Binhai Road, you’ll take in the sights of Tiger Beach, Bangchui Island, Xiuyue Peak, Yanwo Ridge, and the peculiar Eighteen Bends.
Heading further north, visit the Qianshan Scenic Area, known as the "Pearl of the Northeast," to admire the grandeur of its nine hundred and ninety-nine peaks and experience the natural beauty described as "counting flowers toward the blue sky, nine hundred and ninety-nine lotuses in bloom."
Red rivers, red lanterns, red energy—summer in Fushun’s Qingyuan is ablaze with color. Here you’ll find the thrilling Red River Valley rafting, with calm sections for leisure and exciting rapids that are thrilling yet safe. Lush forests and bizarre rocks line both banks, and the river twists and turns down the mountain, creating a feeling of "lost in a maze of mountains and waters, only to find a bright village beyond the willows."
In summer, Yingkou offers a blend of river and sea, with beautiful mountains, dense forests, romantic beaches, and the enchanting scenery of the "nine rivers’ lower reaches," forming a vibrant and colorful array of tourist attractions.
The Northeast’s summer offers tranquility in its mountains and wetlands, and vibrancy in its soaring swans and birds. Panjin, known as the "Crane Homeland," "Black-Beaked Gull Paradise," "Wetland Capital," and "Bird Heaven," allows you to see red-crowned cranes, oriental storks, white cranes, black-beaked gulls, and swans in its coastal reed marshes.
Jinzhou, a historic strategic stronghold and today’s coastal charm capital, features lush Bijiashan Mountain in summer, where the divine bridge between the mountain and coast appears and disappears with the tides, living up to its reputation as a celestial island. On Beiputuo Mountain, morning bells and evening drums drift year-round, with auspicious clouds and blessed rains lingering through the ages.
In summer, Changchun’s Jingyue Lake is a natural oxygen bar. Its vast forests, densely packed and majestic, stand guard along the mountains. Green pines sway in the wind, playing the moonlight sonata with their rustling, while Jingyue Lake catches the moonlight, gently playing the pine ridge song. The Songhua Lake Scenic Area in Jilin City cradles emerald waters within embracing green hills, with serene valleys that captivate visitors.
Summer in Harbin is romantic and enchanting. At Sun Island, you can admire ancient towering trees and vast marshes, paddle through clear waters among white sands and green willows, or enjoy wild swimming. The Hulan River Estuary Wetland Park, as described by Xiao Hong, features blue skies, clear waters, and cascading springs. For a self-driving trip to Pingshan, you can enjoy the fun of camping in the wild.
In Qiqihar, summer brings the calls of red-crowned cranes and the rushing Nen River. Visit the Sheidong Cave Scenic Area in Nianzishan and Mingyue Island Scenic Area for sightseeing, observe cranes at Zhalong Wetland, go rafting on the Yalu River, and breathe in the freshness of the wetlands while enjoying harmony with nature.
Summer in Changbai Mountain is pristine and picturesque, with vast forests stretching endlessly and majestic mountains towering high. Take a walk in Changbai Mountain’s primeval forests and breathe in the crisp air of a thousand years ago. The expansive woodlands help you forget the noise and restlessness of the world.
The Greater Khingan Mountains region is home to true primeval forests and a city truly within the forest. Here, you can view a thousand-mile ecological gallery and ten-thousand-mile snowy forest seas, welcoming the first rays of dawn in the east.
Beautiful Yanbian showcases the essence of Northeast Asian culture, and standing at the Longhu Pavilion in Fangchuan Scenic Area, you can take in the views of three countries with a lean on the railing.
In summer, Liaoyuan has the serene beauty of Egret Lake, vibrant flower seas standing tall against the breeze, and the meandering Liao River flowing past the wind-swept riverbanks. It moves silently in the early morning and hums softly in the evening.
Cultural heritage sites are living totems in people’s hearts, encapsulating a thousand years of history in an instant, resonating with the memories of time, and carrying the fragrance of history. In the Northeast, explore the secrets of ancient palaces, visit the Manchu Imperial Palace, stroll through European-style courtyards, and view relics of modern history.
Traveling through centuries to explore ancient ruins, start with Shenyang’s Qing Imperial Palace, Qing Fuling Mausoleum, Qing Zhaoling Mausoleum, and Qing Dynasty Street to view early Qing imperial courts and imperial tombs, then head to Fushun’s Qing Yongling Mausoleum to trace the ancestral spirits of the Aisin Gioro clan. Visit Acheng’s Jin Taizu Tomb to appreciate imperial majesty. Explore the ruins of the Jin Shangjing Huining Prefecture in Harbin to see the early capital of the Jurchen people, ancestors of the Manchus. At the Jin Yuan Cultural Tourism Area, view the ruins of the Jin Dynasty capital. You can also go to Fushun’s Hetu Ala City to see the first capital of the Qing Dynasty. Visit Qiqihar’s Ang’angxi Site to explore the fishing and hunting culture of northern China from five thousand years ago.
To learn about modern Northeast history, visit Shenyang’s September 18th History Museum and the Broken Calendar Monument, Changchun’s Puppet Manchukuo Imperial Palace Museum and Xinmin Street, and Harbin’s Exhibition Hall of Evidence of Crimes Committed by Unit 731 of the Japanese Invading Army to explore history, remember national humiliation, and cherish the present. Go to Harbin’s Museum of the Northeast Martyrs to pay tribute to heroes like Yang Jingyu and Zhao Yiman, to Qiqihar’s Soviet Martyrs’ Cemetery to commemorate Soviet soldiers who sacrificed their lives, to the West Manchuria Revolutionary Martyrs’ Cemetery to listen to the red symphony, visit the Jiangqiao Resistance Battle Site to relive the smoke of war, and collect shell fragments from the war at Dalian’s 203 Highland.
To visit modern historical figures, go to Qiqihar, the hometown of Wanrong, the last empress of the Qing Dynasty. Visit Shenyang’s Zhang’s Mansion to see the living environment of “King of the Northeast” Zhang Zuolin and his son Zhang Xueliang. You can also go to Hulan District in Harbin to see the room where Xiao Hong, a famous left-wing female writer, once lived.
The Northeast is home to ethnic minorities such as the Manchu and Korean peoples. To explore the folk culture of the Northeast, start with Yanbian, the most Korean-flavored area, and visit the Yanbian Korean Folk Custom Park to step into Korean homes and experience farming culture. Go to Qiqihar’s Meilisi Daur Hala New Village to see how the Daur people live, and to the Kirgiz Ethnic Culture Tourism Village to learn about Kirgiz culture and customs.
To study Confucian culture, attend lectures on traditional Chinese studies, and visit the over 140-year-old Changchun Confucius Temple. To learn about Korean culture, go to the China Korean Intangible Cultural Heritage Museum in Yanbian. To explore Paleolithic culture, visit the Anshan Immortal Cave Site. To feel the splendor and elegance of European-style architecture, start with Dalian’s Russian Street and then stroll through Harbin’s Central Avenue and Saint Sophia Cathedral. To admire exquisite sculpture art, visit the Changchun World Sculpture Park and experience the creative thoughts of over 200 master sculptors from around the world. You can also visit the Anshan Jade Buddha Garden and Dunhua Golden Pagoda Giant Buddha for blessings, experiencing the profundity of Buddhism and the serenity of the soul. Changchun is the cradle of China’s new film industry. The newly opened Changchun Film Studio Heritage Museum retains the original appearance of the old studio area, showcasing the development and artistic achievements of the studio through video materials, historical photos, and props.
In the Northeast, many places offer endless fun. At Shenyang’s Fantawild Adventure, you can experience extreme flying and space exploration. At Changchun’s Changchun Film Century City, known as the “Oriental Hollywood,” you can enter an adventure park in the world of film and discover the magic spell to escape a sea of fire. At Dalian’s Discoveryland Park, various cartoon characters accompany you to discover joy. At Harbin’s Yongtai World Indoor Theme Park, you can experience the thrilling thrill of speeding through the darkness.
The secrets of the ocean always pique people’s interest. At Dalian’s Sun Asia Ocean World and Xiangzhou Pastoral City, you can experience a fantastical ocean journey in an immersive way. At Dalian’s Sun Asia Polar World and Harbin Polarland, you can have close encounters with polar animals such as polar bears and penguins. At Fushun’s Royal Ocean Theme Park and Fengyuan Re-Gao Amusement Park, travel through ocean tunnels and swim with thousands of fish in the deep blue world. At Dalian’s Shell Museum, explore over 5,000 rare shells from the world’s four oceans.
People in the Northeast love liveliness. The tourism festivals in the Northeast are also particularly numerous. Summer festivals, wetland festivals, beer festivals, hiking festivals, music concerts, rural tourism festivals, and other events take place one after another in the Northeast summer, creating an exceptionally lively atmosphere.
The liveliest and most enjoyable thing on a Northeastern summer night is to eat skewered meat and drink beer. If you want to experience the generosity and warmth of the Northeastern people, be sure to come to Shenyang, Changchun, Harbin, or Dalian to join the annual Summer International Beer Festival. Accompanied by the cool summer night breeze, taste authentic German beer, enjoy delicacies from all over the country, and appreciate wonderful cultural performances. The Northeast becomes extremely lively because of the beer festival.
A Colorful Autumn Journey
What a lively and auspicious harvest song of the Northeast
Spring growth, summer growth, autumn harvest, winter storage—year after year. As the passionate heat of summer gradually fades, the wheel of the seasons comes to rest in the golden autumn. The most pleasant aspect of the Northeast’s autumn is the scene of harvest: forests dyed in layers of color, picturesque autumn views, rice bending under its weight, fruits weighing down branches, crabs growing plump in rivers and fields, and a bumper harvest of various fruits and vegetables.
At this time, you can come to the beautiful countryside of the Northeast to experience the fruits of the harvest. Husk corn, string chili peppers, pick grapes... Steam a pot of eggplant and potatoes, dip them in rural soybean paste, make a big rice wrap, steam fresh crabs, braise live fish, cook a whole iron pot of stewed goose, and enjoy it with Northeastern rice. The autumn of the Northeast is a paradise for food lovers.
When talking about distinctive Northeastern cuisine, one must mention the nationally renowned Panjin River Crab. Panjin has crisscrossing rivers and numerous ponds and ditches, with vast reed marshes and rice fields where river crabs wave their claws, now at their plumpest and most delicious.
The golden autumn of the Northeast subtly shifts between red, yellow, and green, then gives rise to even more colors to describe the autumn mountains and forests before your eyes.
Along Panjin’s 118-kilometer coastline, expanses of fiery red seepweed plants grow, hailed as the world’s rare wonder—the Red Beach, a sight rarely seen globally. In autumn in Liaoyuan, red leaves cover the mountains, and fruits are abundant. The Liaoyuan Red Leaf Ridge National Forest Park and Jilin Jiaohe Red Leaf Valley sway with tree shadows and waves of red. Autumn on Changbai Mountain is like a well-brewed fine wine. The foremost beauty of Changbai Mountain, Heaven Lake, is like a magnificent piece of jade inlaid among the majestic and winding peaks. The lake is surrounded by spectacular peaks, misty reflections, and shimmering waves, dazzlingly beautiful. The Changbai Mountain Grand Canyon features competing peaks, layered ridges, and a magnificent atmosphere.
Wetlands, known as the “kidneys of the Earth,” serve the dual functions of climate regulation and water quality exchange. In Daqing, there are vast and beautiful wetland landscapes. At Heming Lake Wetland, glide a boat through a sea of reeds; at Longfeng Wetland, let the gentle streams soothe your heart. Entering the wetlands can purify your thoughts, cleanse your soul, and allow you to listen to the beautiful symphony of harmony between humans and nature!
The Greater Khingan Mountains are covered in dense primeval forests, and autumn is the most beautiful season of the year. The brushstrokes of nature paint colorful mountains and golden earth, with the beauty of the Wuhua Mountain harvesting wild blueberries, cranberries, and hazelnuts across the mountains. The golden, heavy autumn blends seamlessly with the natural colors of the earth, everything immersed in this beautiful and tranquil autumn scenery.
The Northeast is an important old industrial base in China. Today, Shenyang’s Shenyang Aerospace Museum, Casting Museum, Steam Locomotive Museum, and Workers’ Village Life Museum, Changchun’s Red Flag Exhibition Hall and FAW Car Production Line, Harbin’s Third Power Generation Company, Qiqihar’s Huadian Factory, and Fushun Coal Museum, among others, feature products, factories, production lines, experimental platforms, and the bustling scenes of large-scale industrial production as their main attractions, offering a more on-site, participatory, and technological experience. Industrial tourism is becoming the “new fashion” of travel in the Northeast.
Playing with Ice and Snow – A Journey Through the Harsh Winter
Heading North To Fulfill a Brilliant Ice and Snow Dream
As the abundance of autumn drifts away, the dreamlike winter of the Northeast arrives slowly. The winter in the Northeast is long, with snow covering the sky and earth, blurring the boundaries and romanticizing the world. Since ancient times, ice and snow have been inseparably linked with sports. Come to the Northeast, where you can trek through snowy forests, ski passionately atop mountain peaks. Admire the snow, play in the snow, and enjoy hot springs. The winter in the Northeast is a fairy-tale-like dream of ice and snow.
The three provinces of the Northeast are a skiing paradise in winter and an important “ice and snow tourism belt” in China. Whether you are a skiing enthusiast or just starting to take an interest in skiing, ski resorts of all levels will surely satisfy your desire to indulge in the ice and snow.
The Harbin Yabuli Ski Resort is surrounded by mountains, dense forests, and thick snow, serving as a training base for national ski athletes. The Daxing’anling Yinghonghua Ski Resort, built to the highest domestic standards, is the largest and best-equipped ski resort in western Heilongjiang Province. The Changchun Jingyue Ski Resort has internationally certified cross-country skiing tracks where you can compete with top skiers from around the world. The Beidahu Ski Resort in Jilin City is surrounded by mountains on three sides, with weak winter winds, and frequently hosts national-level competitions as a professional ski resort.
In the Northeast, winter is not a symbol of cold but a synonym for fun. Here, everyone, regardless of age or gender, can find their own relaxation and joy on the ski slopes. For quiet moments, admire snow sculptures, watch ice lanterns, and observe rime. For active fun, have snowball fights, ride snowmobiles, play on snow slides, or ride dog sleds. Whether active or still, you can fully enjoy the passion and joy of the Northeast winter.
To see ice lanterns, you must go to Harbin’s Ice and Snow World, where the ice lanterns resemble glittering crystal palaces, a world of jade and silver ice and a sea of lights. To admire snow sculptures, come to Changchun’s Jingyue Snow World, a fairy-tale snow kingdom with a dreamy castle slide, European-style towns, and the majestic Snow Great Wall. It is crystal clear during the day and colorful at night. Jilin’s rime is one of the world’s four natural wonders, with snow-covered willows along the ten-mile river embankment, resembling jade trees and silver flowers. In the snow kingdom of Changbai Mountain, everything is covered in silver, majestic and magnificent, a pristine snowy world. This is the Snow Shangri-La, where people can enjoy the transcendence and flight of the soul.
Snow always has a magical charm. When simple games meet magical snow, they instantly become fun. At major ski resorts in the Northeast, there are various snow entertainment parks where you can ride snow slides, walk through snow mazes, play snow golf, drive snowmobiles, or ride dog sleds... exciting and fun.
After a heavy snowfall, have snowball fights, build snowmen, spin tops, and slide on sleds in wide courtyards. Experience Northeastern stews, window flower pasting, couplet posting, and fireworks. Make sticky rice cakes by hand and taste frozen pears and persimmons... The folklore of the Northeast is reflected in every aspect of eating, living, traveling, and using, especially vividly displayed in the cold winter. From December to before the Spring Festival each year, the ancient fishing method of the Songyuan Chagan Lake Winter Fishing Festival is mysterious and spectacular. To see thousands of fresh fish emerging from the ice, you must visit Songyuan Chagan Lake, the last fishing and hunting tribe in northern China.
In the Northeast, while it’s freezing outside, it’s warm indoors. Soaking in hot springs is even more comfortable. The Silaibao Hot Springs, Hongxigou Hot Springs, Yujingshan Hot Springs, and Xiaoyu Hot Springs in Yingkou, the Fengyuan Re-Gao Amusement Park in Fushun, the Tanggangzi Hot Springs in Anshan, the Guoxin Nanshan Hot Springs, Guandong Cultural Park Energy Health Hot Springs, and Yulong Hot Springs in Changchun, the Dadingshan Hot Springs in Harbin, the Hezhi Tang Hot Springs in Qiqihar, the Blue View Hot Springs, Purple Jade Hot Springs, and Radon Hot Springs in Changbai Mountain—all feature elegant landscapes, unique designs, numerous pools, and unique effects. In short, to feel the warmth in winter and experience the contrast of ice and fire, you must soak in the hot springs of the Northeast.
The Northeast in all four seasons, the cultural Northeast—spring flowers, summer retreats, autumn mountains, winter snow. Each season has its scenery, each month its festivals. The mystery and charm of the Northeast can only be truly felt by seeing it for yourself. Welcome to the Northeast.