Hangzhou, October 19, 2015 — On October 15, the 2015 Hangzhou Cultural and Creative Industry Expo (referred to as the “Cultural Expo”) kicked off at the Hangzhou White Horse Lake International Convention and Exhibition Center. Yiju Caotang made its appearance at the 2015 Hangzhou Cultural and Creative Industry Expo and showcased to visitors its new health and wellness O2O service model, which centers on the Yiju Caotang online mall, Yiju Caotang experience stores, and Yiju Caotang ecological bases. The expo was jointly organized by the People’s Government of Hangzhou Municipality, Zhejiang University, and the China Academy of Art, under the theme “Integration — Design Makes Life Better.” It ran for five days. This year marks the ninth edition of the expo and the third year it has been held at White Horse Lake. While the offline event was in full swing, the online version — WenYi Net — was also underway simultaneously.
Yiju Caotang Debuts at the 2015 China Hangzhou Cultural and Creative Industry Expo
The cartoon mascot of Yiju Caotang — Caotang Jun — appeared at the expo with premium teas and specialty products from various regions. Yiju Caotang’s main booth was located in Zone B1, the Cross-Strait Lifestyle Tea Art Exhibition Area. The booth was divided into three main sections: the Tea Display Area, featuring a variety of selected teas such as the Chan 17 series, Lost Tea herbal infusions, ginger tea, and bitter buckwheat tea; the Specialty Eco-Products Display Area, showcasing items like naturally fallen Lin’an walnuts, Xinjiang dates, and Xinjiang’s “Eight Oddities”; and the Yiju Wellness Garden Display Area, introducing an eco-friendly, health-focused, and community-oriented hotel-style wellness resort town.
In addition, Yiju Caotang prepared a variety of engaging activities and exquisite gifts for visitors. The “Shake to Win Gifts” activity quickly drew a large crowd, creating an exceptionally lively atmosphere on site.
Based on the concept of “Internet + Health,” Yiju Caotang integrates over a hundred high-quality health and wellness resources nationwide to provide urban professionals and the middle class with a wide range of offerings including health products, eco-experiences, and wellness services. It has now established a new health and wellness O2O service model, centered on the Yiju Caotang online mall, Yiju Caotang experience stores, and Yiju Caotang ecological bases.