On October 19, JD.com, in collaboration with the UK Department for International Trade, launched a major shopping season event themed “Shopping Paradise in the UK.” Chinese consumers can conveniently purchase renowned British brands such as Joseph Joseph, Fulton, and Kent Brushes from the comfort of their homes, enjoying the convenience of overseas shopping services.
“Shopping Paradise in the UK” Campaign: http://sale.jd.com/act/aLsmdxubDETVRZ.html
In the past, Chinese consumers purchasing British products typically resorted to channels such as overseas online shopping or daigou (personal shopping agents), which were often cumbersome. This time, through the “Shopping Paradise in the UK” campaign launched in partnership with the UK Department for International Trade, Chinese consumers can keep up with the latest trends without traveling to the UK and can seamlessly purchase a wide range of high-quality British products. Carefully selected British premium goods bring luxury British brands within easy reach.
At the same time, the introduction of well-known British brands and products relies on an official and authoritative agency supply system, ensuring strict quality control. This also continues JD.com’s consistent focus on the keywords “brand” and “quality.” By curating internationally and domestically renowned brands and establishing rigorous quality control mechanisms in procurement and supply chain processes, JD.com maximizes product quality assurance to meet users’ multiple needs—including access to authentic premium products, after-sales service, and a convenient shopping experience.
Ms. Lexie Morris, Director of Retail and Consumer Goods at the UK Department for International Trade, said: “JD.com is one of the most influential e-commerce platforms in China and also an important partner of the UK Department for International Trade. This online event is a new initiative by the UK government to promote British products in China through e-commerce and will mark the beginning of the ‘Shopping Paradise in the UK’ campaign over the coming months. The Chinese consumer goods market grew steadily in the first half of 2015 and became one of the biggest drivers of GDP. The newly introduced free trade zones and policies to promote cross-border e-commerce have also made it easier for British brands to enter the Chinese market. JD.com is undoubtedly a leader in this field, and we look forward to making this collaboration long-term.”
It is reported that to meet the growing demand of Chinese consumers for international products, in recent years, JD.com has rapidly expanded its range of imported goods and launched its Global Shopping business. This allows Chinese consumers to easily and reliably access thousands of high-quality products from around the world. It also provides global suppliers and sellers with a series of solutions, including “cross-border logistics, expedited customs clearance processes, and tailored plans,” to complete the layout for reaching Chinese consumers and the final mile of logistics services. The introduction of numerous well-known British brands by JD.com will further advance the development of China’s cross-border e-commerce industry and bring Chinese consumers a more convenient shopping experience for overseas products.
About JD.com (JD.com):
JD.com is China’s leading self-operated e-commerce company. In the “2015 China Top 500 Enterprises” list published by Fortune China, JD.com was ranked as the largest internet company in China by revenue. JD.com provides consumers with a delightful online shopping experience. Through its comprehensive and user-friendly website (www.jd.com) and mobile app, JD.com offers a wide range of products and services of exceptional quality at competitive prices, delivering them to consumers quickly and reliably. JD.com boasts an extensive warehousing infrastructure, leading the e-commerce industry in China in scale. As of June 30, 2015, JD.com had seven logistics centers nationwide, operated 166 large warehouses in 44 cities, and maintained 4,142 delivery stations and pickup points, covering 2,043 counties and districts across the country. In 2015, JD.com was proud to be included in the NASDAQ-100 Index.