Early this year, the self-funded documentary "Under the Dome" by renowned CCTV host Chai Jing, produced at a personal cost of one million yuan, not only...24garnered over 100 million views within just,hours,but also sparked strong social repercussions, significantly raising environmental awareness among the Chinese public. As experts predict that green and eco-friendly will become the main theme of future consumption, we can seea large number of green products such as “green” home goods and “green” vehicles being introduced to the market and selling well. In the outdoor travel gear industry, there are also visionary companies raising the banner of environmental protection, among whichthe leaderis the German specialty brandVAUDE.
A German specialty brand, championing the environmental cause
It is understood thatVAUDEin1974, founded by mountain sports expertAlbrecht Von Dewitz(Davis) inUntereisenbach(Ausserberg, at the foot of the Alps in southern Germany,)has, after41years of development,VAUDEbecome one of Europe’s largest outdoor brands and a leader in environmental responsibility within the outdoor industry. Its product range covers three major categories: mountaineering, cycling, and urban leisure, and it is sold in over 40 countries worldwide.
“Environmental protection is not just about slogans—it requires concrete action. Especially for a company like ours,a German enterprise, we cannot tarnish the reputation of Germans’ rigorous and meticulous craftsmanship. To this end, our products demonstrate environmental responsibility in two ways through technological advantages.The first is in product manufacturing.Theproducts make extensive use of various recycled raw materials,VAUDEsuch as polyester and polyamide fibers. Even discarded plastic bottles have been repurposed into our products, therebyreducingapproximatelyenergy consumption and50%'s energy consumption and50%carbon dioxide emissions.Moreover, throughout the entire processno petrochemical by-products were used at all. Furthermore, in terms of product recycling, at least90%of recycled materials are used in the manufacturing ofproducts in Ward’s current entire product line. This is also a key reason why we dare to raise the green and eco-friendly banner.”VAUDEsaid a relevant person in charge.
VAUDEThe all-in-one hiking jacket “Kaitu”
features advanced environmental technology and has won numerous international awards.
The person in chargealsostated that environmental pollution is currently one of the most pressing global concerns. As an outdoor brand with a sense of social responsibility,VAUDEit advocates respect for theclosely relatedenvironment and nature, pursues excellence in green products, and aims to become the world’sleadingeco-friendlyoutdoor brand.Since2001, it has been implementingVAUDEstringentenvironmental standards,Bluesignwhich currentlycover the entire textile production chain.“Currently, our environmentally friendly
(made withPrimaLoft ?recyclable materials) hiking jacket ‘Kaitu’,60%tents made from anti-aging materials, as well asUVthe ultra-light frames and mesh of theVAUDE MARK 3P backpacking system’s carryingAeroflexsystemVAUDE GOMERA 24"Products such as hiking backpacks not only feature manufacturing technologies that far surpass those of similar products, but are also made from eco-friendly materials," the person in charge concluded.
It is precisely thanks to its advanced green and environmentally friendly production technologiesVAUDEthat2001[year missing]Bluesign[organization name missing]andVAUDEalsoit is the only outdoor brand company in Europe capable of entering the North American outdoor gear market.It haswon two major awards for outdoor sports products in Europe-In Europe"European Outdoor Innovation Prize"and the United States"US-Back Packer Editors Award"amongmanyinternationalaccolades.
VAUDEGreen products will become the new industry benchmark
RegardingVAUDEits flagship eco-friendly products, industry insiders have pointed outAccording to the China Tourism Academy,whichpreviously released2014[year missing]2014the first half of the year, domestic tourist numbers reached18.5billion trips, a year-on-year increase of10.2%[percentage missing], domestic tourism revenue totaled1.5trillion yuan, up16%[percentage missing] year-on-year; inbound tourist numbers were6200million person-times, and inbound tourism foreign exchange earnings were230Billion U.S. dollars; the number of outbound tourists5410million person-times, a year-on-year increase of18.7%……whilewith the growth of national income and the improvement of the tourism industry, these figures are expected to rise further in the future. However, if thepollutiongenerated by tourismcontinuesat present,VAUDEit will undoubtedly pose a serious threat to human production. Butthe emergenceof numerous tourism products likethese that are effectively environmentally friendly in both production and recyclingis likely to lead toa mitigationof pollution in the future, and these products will alsobecomenew benchmarks for the industry.
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