October 26, 2015—Today, adidas Outdoor (adidas Outdoor) globally launched the #BoundlessDreams project, encouraging everyone to share their outdoor dream plans. Winners will have the opportunity to become adidas Outdoor sponsored athletes, and the China winner can also receive the title of “Top 10 Chinese Explorers in the 2016 National Geographic Adventurers of the Year China Selection” awarded by National Geographic China.
Outdoor enthusiasts eager to take part can submit their dream plans to www.adidas.com/claimfreedom before December 15, 2015. From March to May 2016, adidas Outdoor will help bring the most exciting and creative dream plans to life, providing real-time updates on adidas Outdoor’s social media channels. Winners will have the chance to become adidas Outdoor sponsored athletes, with the China winner also receiving the title of “Top 10 Chinese Explorers in the 2016 National Geographic Adventurers of the Year China Selection” awarded by National Geographic China. Other winners may receive outdoor gear from adidas and its partners.
For more details, please visit adidas.com/claimfreedom or follow @adidas户外 on Weibo.
adidas Group in China
Adidas Sports (China) Co., Ltd. was officially established in Suzhou in 1997. Its headquarters are now located in Shanghai, with branch offices in Beijing, Guangzhou, and Chengdu. The company has over 7,000 retail stores nationwide.
Over the past 17 years, increasingly affluent Chinese consumers, the stylish and modern youth demographic, and the Beijing Olympics have all contributed to adidas’s significant growth in China, making it the brand’s second-largest market globally.
To strengthen its leading position in China, adidas has launched the “Route 2015” China strategy plan—a five-year blueprint aimed at expanding growth and enhancing capabilities.