As “Double 11” approaches, many consumers are gearing up for some serious shopping. This year, Double 11 coincides with the 30th anniversary of Overseas Chinese Town, and to show appreciation to customers, the company is launching an unprecedented promotion on its tourism products.
On November 11, consumers can log in to the Tmall Overseas Chinese Town Travel Flagship Store and the Overseas Chinese Town Online Booking Center (www.smartoct.com) to enjoy deals such as 111.1 RMB for unlimited access to Overseas Chinese Town scenic spots, 339 RMB for a family annual pass to Happy Valley, and deeply discounted hotel vouchers. The Overseas Chinese Town Travel Flagship Store has already begun its full-scale presale.
“All-in-One Price” lets you choose from a variety of packages and explore multiple destinations nationwide without limits
To provide consumers with the convenience and freedom of paying one price for nationwide experiences, multiple Overseas Chinese Town scenic spots across the country have joined the “All-in-One Price” package model. Products from different regions and categories are bundled together at a unified price, offering more choices. For example, 111.1 RMB for unlimited access to multiple Overseas Chinese Town scenic spots nationwide, and 2998 RMB for a 5-night general-use hotel pass across the country are both nationwide promotions that enhance the practical value of the discounts. Meanwhile, Happy Valley, which just joined the anniversary promotion last year, has prepared the perfect gift for parents and children by launching a nationwide selection of family annual pass experience packages starting as low as 399 RMB. In addition, OCT East has introduced an all-inclusive 3-day, 2-night vacation package available at 5 major hotels, ideal for family trips. Shenzhen Happy Coast presents the Ocean Fantasy Water Show, offering a 50 RMB combo ticket for the Ocean Dream Museum + Sea Lion Theater, and a 60 RMB special offer for the Deep Blue Secret Water Show. Shenzhen Splendid China Folk Village offers free independent travel with a 280 RMB annual pass to explore Chinese folk culture.
“Scenic Spot + Hotel” cross-category ticket packages let you enjoy travel and business without compromise
Whether traveling for work or leisure, booking a hotel can be a hassle. To allow consumers to enjoy a one-stop holiday experience of dining, accommodation, and travel, multiple resort destinations under Overseas Chinese Town have launched “Scenic Spot + Hotel” discount packages. OCT East is offering a 1999 RMB package for 4 nights at the Hotel Indigo, which includes a combined ticket for the Grand Canyon and Tea Valley, plus hot spring entry – all part of a flexible subscription model. Guests can choose any four nights to stay according to their own schedule and explore the scenic areas freely. Tai Zhou Overseas Chinese Town offers a hot spring resort package including the Ostia Hotel, hot springs, and golf experiences for a more premium and affordable leisure lifestyle. There are also youth-friendly fun packages, such as 399 RMB for one night’s stay at an OCT City Inn across the country, including a free Happy Valley ticket.
Since the start of the presale campaign, the Overseas Chinese Town Travel Flagship Store has seen a significant surge in both visits and sales. According to staff, in addition to offering attractive prices, Overseas Chinese Town is continuously improving its “Smart Tourism” system to provide a more convenient travel experience. Recently, Overseas Chinese Town has deepened its collaboration with Alitrip’s “Qunar” platform, becoming one of the first destinations in the country to support “pay after you play.” With Tencent, Overseas Chinese Town has established a WeChat-based tourism marketing matrix and launched the SMART OCT WeChat ticketing platform, adding mobile ticketing options. With Baidu, the company has activated over 20 Baidu Direct Access numbers, offering functions such as online ticketing and scenic navigation. Overseas Chinese Town’s new smart tourism initiatives not only set an industry benchmark but also deliver a brand-new smart travel experience for visitors.