The internet has penetrated every aspect of our lives, and no one can be disconnected from it. It can transform everything, so hotels must adapt. The faster they do, the more they lead.
At the turning point of the transformation and upgrading of economy hotels, various innovative business models and brands are making bold attempts. Internet-based hotels, riding the wave, are thriving.
When it comes to internet hotels, there seems to be no question of whether to follow or not—rather, the key is whether you can keep up. Hotels born from internet technology have innovatively created many new features: booking and room selection via WeChat, controlling curtains and air conditioning through apps, using phones to operate the TV... The model of an internet hotel seems clear. Yet some offer a definitive negation:"These can only be called tech hotels or smart hotels, not true internet hotels."”.
That person is Su Tongmin, Senior Vice President of Plateno Group. The Simple Life Business Group under his responsibility includes 7 Days Inn, 7 Days Premium, IU Hotel, and Pai Hotel. IU Hotel, which focuses on creating an internet-based light premium lifestyle for the post-85s generation, is defined by Su Tongmin as a brand truly innovated through internet thinking. How does it differ from other so-called internet hotels? reporters from www.meadin.com conducted an exclusive interview on this.