On July 31, 2015, China successfully secured the bid to host the 2022 Winter Olympics, sparking another wave of national fitness enthusiasm and growing public interest in winter sports. As a leading Chinese outdoor brand, Explorer has been strongly supporting the development of winter sports in China. On November 3, it joined hands with the Bird’s Nest to hold the “Hot Snow Burns Winter – Supporting the Winter Olympics” Summer Yu-endorsed Winter Sports Product Launch and Tmall Double 11 Kickoff Event. Summer Yu, the brand ambassador for Explorer’s skiing product line,Asia’s firstshort-distance speed skating all-around world championYe Qiaobo,China’s first athlete to win a gold medal in a snow event at the Winter OlympicsHan Xiaopeng, along with Peng Xin, President of the Outdoor Business Group at Explorer, and other guests attended the launch event, aiming to share the joy of winter sports with more people and encourage greater public participation.
Summer Yu, brand ambassador for Explorer’s skiing product line
On the day of the launch, Summer Yu appeared at the event wearing an Explorer ski jacket. Speaking about his endorsement of Explorer, Summer Yu said, “I’ve always loved winter sports. I started skiing at the age of 27 and pay close attention to ski gear. Explorer’s outdoor products are professional and high-performance, giving me a strong sense of security when wearing them.” He also mentioned that his collaboration with Explorer stemmed from his strong alignment with the brand’s spirit.27He also noted that his collaboration with Explorer stemmed from his strong alignment with the brand’s spirit.Additionally, during the 2016 New Year holiday, Summer Yu will participate as a guest in the “Explorer Cup” Mass Skiing Challenge and the 12th Ski Burner Festival, hosted by Green Field Network, where he will engage closely with numerous skiing enthusiasts.
In the winter sports exchange session, short track speed skating world champion Ye Qiaobo expressed great optimism about the future development of winter sports. She discussed how, beyond mass participation, winter sports should also start with children—bringing them into schools to promote national fitness and drive the growth of winter sports.beyond mass participation, winter sports should also start with children—bringing them into schools to promote national fitness and drive the growth of winter sports.。
Han Xiaopeng, China’s first athlete to win a gold medal in a snow event at the Winter Olympics and the first Chinese male athlete to win an Olympic gold medal,when discussing the promotion of winter sports, suggested increasing the construction of ski resorts and establishing specialized sports academies to train professional winter athletes.
As a crucial e-commerce channel for brands, Explorer has ranked first in the outdoor category on Tmall’s “Double 11” promotions for two consecutive years. Tmall’s General Manager of Apparel, Er Ding, spoke highly of Explorer’s performance on the e-commerce platform in recent years and, together with Explorer Group and partners such as Paclantic and Handu Yishe, jointly launched the Tmall Double 11 Carnival. Additionally, to reward consumers and encourage national fitness, Explorer introduced major benefits for Double 11, including free Summer Yu signature ski jackets and stackable coupons among other promotions.Group andpartners such as Paclantic and Handu Yishe, jointly launched the Tmall Double 11 Carnival. Additionally, to reward consumers and encourage national fitness, Explorer introduced major benefits for Double 11, including free Summer Yu signature ski jackets and stackable coupons among other promotions.
For a long time, Explorer has been a promoter of a healthy outdoor lifestyle, encouraging the public to actively participate in outdoor activities. This event, while supporting the Winter Olympics, also advocates for a positive and healthy way of life. Explorer will continue to support the development of winter sports in China,becoming a strong advocate for mass sports, outdoor activities, and healthy lifestyles through nature travel.
Summer Yu, brand ambassador for Explorer’s skiing product line