On October 26, 2015, the Intimein brand held the “BrilliantSkills,Cool Moves & Refreshing Drinks”in SPORTSbrand launch event, where INSPORTS was officially unveiled to the public as a brand-new addition introduced by Intimein. At the event, its first INSPORTS experience store at Beijing Intime Centre also officially opened. This is also an innovative move since IN made its debut as Intime’s all-new high-end commercial brand. SPORTS experience store also officially announced its opening, marking an innovative step since IN was introduced as Intime’s all-new high-end commercial brand.
PioneeringDifferentiation:With customerexperience as the core value,the productline extends toin recreatea new business modelIN is a brand-new high-end commercial brand under China Yintai Holdings, managed uniformly by Intime Yusheng Commercial Management Co., Ltd. in terms of merchant recruitment, operations, design, and marketing. Currently, IN operates four commercial projects: Beijing Intime Centre IN01, Beijing Wangfujing Intime IN88, Hangzhou Hubin Intime IN77, and the under-construction Chengdu Intime Centre IN99. Each project adheres to IN’s philosophy of awakening one’s true self, while also showcasing their own unique characteristics. IN will be a brand-new commercial brand leading the transformation of urban consumption concepts.business model.
IN is a brand-new high-end commercial brand under China Yintai Holdings, managed uniformly by Intime Yusheng Commercial Management Co., Ltd. in terms of merchant recruitment, operations, design, and marketing. Currently, IN operates four commercial projects: Beijing Intime Centre IN01, Beijing Wangfujing Intime IN88, Hangzhou Hubin Intime IN77, and the under-construction Chengdu Intime Centre IN99. Each project adheres to IN’s philosophy of awakening one’s true self, while also showcasing their own unique characteristics. IN will be a brand-new commercial brand leading the transformation of urban consumption concepts.
In addition to inheritingthe core concept of “Yintai’s innovation and transformation always start with putting the customer first,”the core philosophy,more importantly,it is aboutleading a lifestyle and attitude.INS as. in SPORT. S asOnce again,innovative brand practices have created abrand-newbusiness model. It is preciselythisdifferentiatedinnovationspirit that has broughtaboutthe brand’s incredible progress.
Technology leads the future:Introducinggloballytop-tier technology,pioneeringthe fashion trendof sports technology.
Although currently only one in SPORTS experience store at Beijing Yintai Centre is officially open, in the coming years, in SPORTS will gradually enter multiple cities across China, bringing more trendy sports experiences to Chinese sports enthusiasts.
It is reported that the in SPORTS Beijing Yintai Centre experience store will present itself with the brand image of “an ice and snow club with a single theme,” serving as a skiing fitness game club integrating modern sound, light, and electricity technologies, as well as a sports club that delivers sensory stimulation through tech-driven games.
The in SPORTS brand was jointly founded by Yintai in and Skatesys Sports, aiming to allow more sports enthusiasts to enjoy thrilling sports experiences through virtual display effects. in SPORTS will lead thefashiontrendofsports technology through various sports tech experiences.
Germany’s Sky Tech Sport is a renowned company that develops and manufactures professional-grade ski simulators, with experience stores across countries including the United States, Germany, Switzerland, France, Canada, South Africa, Russia, and Japan. It is the world’s only equipment provider in the professional skiing field that utilizes Virtual Reality technology, and also supplies equipment and real-slope software to professional skiers from various countries.
in SPORTSExperience store address:
3rd Floor, in01, Beijing Yintai Centre
3rd Floor, 324-325, No. 2 Jianguomenwai Street, Chaoyang District, Beijing
For inquiries, please contact:
Lina Wang 王丽娜
Tel: +86 10 5736 0260/ 400 810 8013
Email: lina.wang@skytechsport.com.cn