As an important safeguard for quality tourism, the "U Yunnan" quality label, jointly launched by the Yunnan Tourism Chamber of Commerce and the Colorful Yunnan Quality Tourism Promotion Alliance, has, since its inception, aimed to promote a new image of Yunnan tourism and improve the tourist protection mechanism. It deeply integrates the diverse tourism resources of Yunnan, ushering in a significant new chapter in the standardization of Yunnan's tourism market and the premium quality of tourism projects.
After nearly two years of rapid development, the Colorful Yunnan Quality Tourism Promotion Alliance has now officially become a strong supervisor, planner, and leader in Yunnan’s quality tourism market. In addition to promoting Yunnan’s tourism resources to outbound tourist source markets, the alliance also leverages internet platforms to deeply connect businesses and user activities, meeting the quality demands of tourists visiting Yunnan, and embarking on a path of strengthened marketing for Yunnan’s tourism market in the "Internet+" era.
With the launch of U Yunnan certified quality tourism, and with support from multiple parties and strong feedback from consumers, U Yunnan was officially unveiled and illuminated at the 2015 China International Travel Mart. The fair formally established a consumer voting system to strengthen the "Colorful Yunnan" quality tourism resources, highlight innovative tourism service models, and combine traditional premium tourism projects to comprehensively build the market impression of a "Magnificent Yunnan Tour."
On November 13, the "2015 Most Influential Quality Tourism Public Welfare Selection Event," jointly organized by the Yunnan Tourism Chamber of Commerce, the Yunnan Quality Tourism Promotion Alliance, and other partner organizations, kicked off. The U Voting also commenced simultaneously, selecting the most authoritative and credible quality "Yunnan Travel" experiences in the industry.
Through this event, U Yunnan will also officially legitimize Yunnan’s tourism market—ushering in the U era. With government calls for quality businesses to participate and comprehensive oversight by tourists and consumers, the previously scattered tourism resources will be integrated and optimized. Tourism products and tourism professionals will be evaluated accordingly, and through genuine participation, a strong mutual promotion effect will be achieved.
In the long term, the Yunnan tourism market in the U era will provide tourists with a vast self-guided travel market. In addition to participating in premium quality tours, they can also directly access information about hotels, attractions, and scenic areas online, gradually perfecting a new environment for the long-term healthy and standardized development of Yunnan’s tourism market.
It can be said that U Yunnan, as an authoritative symbol of Yunnan’s tourism industry, is user-demand-oriented. Through internet+ thinking, it connects businesses and users in deep integration and interaction, extends the service chain, meets the quality demands of tourists visiting Yunnan, and spreads a positive and heartwarming industry image through government advocacy, offering consumers a fulfilling travel experience.
We have reason to believe that in future development, tourism routes belonging to the U era will add even more brilliance and splendor to Yunnan’s colorful landscapes and beautiful customs. The U era not only represents beautiful Yunnan but also embodies the beautiful feelings of millions of tourists each time they step into the colorful land of Yunnan. For more details on quality travel, follow us on WeChat [@DiscoverUYunnan].
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