In order to further promote Beijing tourism, leverage the advantages of local overseas Chinese resources, and innovate overseas promotion channels for Beijing tourism, the Beijing Municipal Commission of Tourism also organized a tourism promotion event themed “Beijing Cuisine” at the renowned Huangshanghuang Chinese Restaurant in Lisbon. While showcasing Beijing’s culinary delights, the event also introduced the city’s rich tourism resources to restaurant guests. Many local Lisbon residents came specifically for the event, creating a lively atmosphere on site.