Changsha, November 23, 2015 — The IHFO China & International Hotels Platinum Awards Ceremony was grandly held on November 19, 2015, at Huatian Hotel in Changsha, Hunan. Over 200 outstanding representatives from major hotel groups and investors in the domestic and international hospitality industry attended the event. The HNA Huazhiyou Yisu Hotel Alliance was awarded the China & International Hotels Platinum Award for Best Innovation, marking recognition and attention within the hotel industry for a hotel alliance business model based on the sharing economy.
Gong Liang, General Manager of the branch company, received the award on behalf of the Yisu Hotel Allianceawardcategory
Themed around green, environmentally friendly, and energy-saving initiatives, the forum aimed to explore the new green revolution brought by technology to the hotel industry. At the same time, key topics focused on the application of membership systems and big data technologies within the hotel sector. For hotels to truly make members feel at home, it's essential to understand their background information and consumption habits at all times. The importance of member big data lies in the need for true connectivity and sharing across various hotel systems, and achieving this sharing requires strategic vision and openness — only by combining the two can a 1+1>2 effect be realized.
Based on this spirit of sharing and strategic considerations for hotel alliance development, the Yisu Hotel Alliance (abbreviated as yesotels) was initiated and established by HNA Hotels in 2014. The alliance currently includes well-known domestic hotel groups such as City Famous Hotels Group, Kaiyuan Hotels Group, and Minshan Hotels Group. It was created to build a joint platform for different hotels and hotel groups, enabling more high-star hotels and resorts in diverse travel destinations to establish accommodation exchange benefits and direct hotel sales platforms. This enhances the accommodation experience for members while also addressing the challenge of hotel room sales. Yisu focuses on solving the sales difficulties of high-star hotels, realizing the vision of “exchange one for thousands” and shared resource interchange.