Just how popular are outdoor sports in China right now?
Perhaps ever since Bear Grylls — the man at the top of the food chain — began engaging closely with the Chinese market, the passion of Chinese outdoor enthusiasts has been completely ignited. From signing with the outdoor brand CAMEL (Camel) as a brand ambassador in 2014, rumored to have received an endorsement fee as high as fifty million yuan; to appearing this year on Dragon TV’s reality show “Follow Bear Grylls: Adventure,” where he took eight celebrities on a wild survival challenge, sparking nationwide viewership; the booming state of China’s outdoor sports market is evident.
Ordinary sunglasses struggle to cope with sudden changes in light intensity, forcing outdoor sports enthusiasts to carry multiple pairs to adapt to different lighting conditions, adding extra burden to their trips. Meitu Vision’s bone conduction Bluetooth glasses feature infinitely adjustable auto-light sensing, instantly changing tint in 0.1 seconds, with lens color capable of freezing at any depth level. They can function as both sunglasses and regular glasses, rivaling the smart dimming features of our smartphones.
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