In the first winterafter Beijing won the bid to host the 2022Winter Olympics,the 7th Bird’s Nest Happy Ice and Snow Season,themed “Ice and Snow at the Bird’s NestPassion for the Winter Olympics,”was officially launched onNovember25 at the National Stadium (Bird’s Nest).Explorer, as theonly outdoor brandpartner of the7thBird’s Nest Happy Ice and Snow Season,will provideskiingapparel support
for the
ice and snow season,and will launch a series of themed activities under the banner “Explorer Joins Hands with the Bird’s Nest to Support the Winter Olympics,” encouraging the public to participate in ice and snow sports.The 7th Bird’s Nest Happy Ice and Snow Season was officially launched at the National StadiumThe Bird’s Nest Happy Ice and Snow Season has been held for seven editions,becoming a representative sports and cultural brand in Beijing’s winter season, attracting over 1.2 million domestic and international visitors to experienceice and snow sports.
is about to kick off. To comprehensively meet visitors’ diverse needs for snow play, skiing, and ice skating, this year’s snow play park has undergone a complete renovation and upgrade, with a focus on enhancing interactivity and fun. Meanwhile, to welcome the arrival of the 2022 Winter Olympics, a dedicated Winter Olympics event experience zone has been set up in the main venue, featuring simulated experiences of most Winter Olympic events, allowing visitors to enjoy a comprehensive and centralized taste of Olympic winter sports.On that day,Winter Olympics champion Han Xiaopeng and silver medalist in figure skating Zhang Dan attended the press conference and called on citizens to come to the Bird’s Nest to experience the joy of ice and snow.
Silver medalist in Winter Olympics figure skating Zhang Dan
Winter Olympics champion Han Xiaopeng
At this time, outdoor brand Toreadsupportedthe Happy Ice and Snow Season at the Bird’s Nest, respondingtothe national “National Fitness” policy,encouraging the public to actively participateinice and snowsports. This year, Toread also launched a new series of ice and snow products. The newski jacketsuse TIEFWARMtechnologyfabric,which is warm and comfortable. These products are part of Toread’s independently developed “Polar Biomimetic Technology” platform, offering safe and comfortable protection for outdoor enthusiasts participating in snow sports and enjoying the fun of playing in the snow.We hopethat in the future moreconsumers will engage in ice and snow sports and fully enjoy their charm.
Xia Yu, spokesperson for Toread’s ski product line
As a domestic brand, Toread has always actively supported the hosting of the Winter Olympics. To allow the general public to experience the joy of skiing, Toread’sSports Business GroupSnow Company will focus on the Yangtze River basin while building multiple outdoor ski resorts nationwide. This winter, Toread will bring a major benefit to skiing enthusiasts and snow lovers by investing in the construction of its first large-scale outdoor ski resort — the “Toread Zhongyue Songding Ski Resort.” The resort will be located at the peak of Taishi Mountain in Henan’s Zhongyue Songshan Mountain range, next to the Songbei Forest Park and adjacent to the Shaolin Temple. The ski resort will feature an ice and snow plaza, a snowboard park, beginner to advanced ski runs, a snow tubing area, and a snow play zone, along with supporting facilities such as a service hall, dining, hotels, and entertainment venues. It is expected to open for trial operation in early 2016.
Planning and design of the Toread Zhongyue Songding Ski Resort
Toread has always regarded advocating a positive and healthy lifestyle and promoting national fitness as core values. The company supports the development of ice and snow sports in China, pursues technological innovation, and provides safe and comfortable outdoor gear for those who are brave and adventurous.