VAUDE becomes Germany's most sustainable brand

2015.11.30| VAUDE wins the German National Sustainability Award, becoming "2015 Most Sustainable Brand in Germany."

VAUDE’s award-winning product line ― showcasing its eco-friendly features

The award was jointly established by the German Federal Government and the Sustainability Award Foundation. This marks the eighth time the award has been presented, and the ceremony took place at the German Sustainability Congress in Düsseldorf.

For many years, VAUDE has pursued a sustainable corporate philosophy, consistently integrating environmental protection into every aspect of the business. "We are honored to receive this highest accolade in the field. We thank Chancellor Merkel for her attention and support for sustainability, which gave us the opportunity to win the 2015 German Sustainability Award and become the 'Most Sustainable Brand in Germany.'"

"Looking at all of VAUDE’s innovations, sustainability always comes first. Through a series of eco-initiatives, VAUDE sets strict sustainability standards for its products, such as the Green Shape Label, Fair Wear Foundation, and more. Although VAUDE is not a large company, the VAUDE brand is a strong, trustworthy, and successful one!" — this is the jury’s statement about VAUDE.

VAUDE CEO: Ms. Antje von Dewitz

For years, VAUDE has remained steadfast in its sustainability strategy. It has proven that an environmentally friendly company can also achieve economic success. "Our positioning from the very beginning was clear — we wanted to be a sustainable brand. This philosophy permeates every aspect, from product development to logistics management and even human resources. The investment is significant, but we believe it will pay off in the long run. Now we are seeing the results: our efforts have been recognized by the public, and the value of the VAUDE brand is evident," said Ms. Antje von Dewitz.

All of this is backed by solid data and research. VAUDE is accustomed to letting numbers speak for themselves. VAUDE’s sales performance has consistently exceeded the industry average over the years, effectively proving that sustainability can also be key to business success.

The outlook for sustainability

The concept of sustainability originates from the company’s vision. It is at the core of its value system and serves as a benchmark for daily operations: approaching issues from the combined perspective of environmental protection and economic benefit. This philosophy covers nearly all of the company’s products.

When purchasing VAUDE’s eco-friendly products, the following icons indicate —

Green Shape Green Label

The Fair Wear Foundation aims to create equitable working conditions. VAUDE leads foundation members in striving to establish fair and equal working environments for all production facilities.

German Sustainability Award

The award was jointly established by the German Federal Government and the Sustainability Award Foundation. It is jointly judged by the municipal government, business associations, civil society organizations, and research institutions, with the jury composed of renowned professionals.