The Pathfinder Travel Product Creative Awards Grand Finale Concludes Successfully, with Outdoor + Adventure Experiential Travel as a Highlight ... ...

▲ Contestants giving speeches, with supporters holding banners in the audience

The finals of this awards competition were exclusively and live-reported by Travel Ranking. The event was unprecedented in scale, with contestants showcasing remarkable talent. A noteworthy highlight was the break from traditional route design concepts, resulting in creative itineraries such as “Run, Australia! Sydney Marathon Route”, “Night Ride Along the Dragon Vein”, “Crossing the Qinling Mountains”, “Ya Women Lake Kayaking Adventure Route”, “Explore the Arctic Circle, Dance with the Northern Lights”, and other distinctive routes that combineoutdoor, adventure, and sports elements.The atmosphere at the event was lively, with a number of fresh-minded and highly creative new talents and elites in route design emerging. The event also garnered significant attention from the industry, with pre-event promotions and live broadcasts going viral on WeChat Moments.

▲ Zhong Hui, Vice President of the Pathfinder Travel Business Group and Managing Director of Easygo Travel, delivering a summary

In the end, General Manager Zhong Hui summarized the finals using “5 sets of keywords,”bringingthe event to a perfect close. He believes thatthis product competition is not just an internal innovation for the company, but also represents innovation across the entire travel industry. It is a competition by Pathfinder Travel that embodies the future of China’s travel sector. Through this competition, we have elevated the tone of the tourism industry.

1. Progress and Growth.A few months ago, when contestants first signed up, we received over 200 submissions. At that time, many didn’t even know how to draw a value curve. But now, everyone has grown. We’ve gone from naivety to maturity, from inability to capability. This kind of progress is what Pathfinder can bring to everyone. So, in the language of Easygo, it’s “Growth for You.”

2. Being There.Today, we listened to the presentations of 20 contestants who took us around the world — to the mysterious Mount Kilimanjaro, the Qinling Mountains, the Arctic, Russia, Bohol, Japan, and Beijing. Each person’s description transported us there, as if we were in that scene... This is “Chasing Dreams for You.”

3. Pathfinder.Today, we’ve seen a great many groundbreaking products—like enjoying a solo violin performance on a street corner, or experiencing shooting in a foreign land... This is what we call “Innovation for you” in Easy Travel, and innovation is exactly the core purpose of this competition.

4. Love.For this competition, many contestants traveled from other cities to Beijing, coming for both the preliminary and final rounds—it was really tough. Our staff also put in a lot of effort for this event. Everyone has given their love, which is why we understand travel, and more importantly, we understand you—“Gratitude for you”.

5. Sentiment.I remember what Mr. Zhen once said:A travel agency with sentiment may not necessarily succeed, but one without sentiment will definitely not succeed.This is also the philosophy of our Pathfinder Group: “Dare to innovate continuously and pursue excellence in quality”.

▲ Final winners and judges take a group photo together