On December 20, the video lecture event "My Winter Olympics Ice and Snow Covenant" of the Channel 5 Sports Forum, jointly organized by CCTV Sports and Channel 5, co-organized by Yike Talks, and hosted by Huayi Pioneer, was successfully held in Beijing.
The video lecture series of the Channel 5 Sports Forum focuses on various aspects of sports life and the sports industry in installments, inviting outstanding representatives to share touching and true stories, complemented by efficient communication methods to inspire rational and positive thinking.
In 2015, Beijing and Zhangjiakou won the bid to host the 24th Winter Olympic Games, making Beijing the first city in the world to have hosted both the Summer and Winter Olympics. The theme of this episode of the Channel 5 Sports Forum video lecture is "My Winter Olympics Ice and Snow Covenant." The event invited three leading figures in China's ice and snow sports field to share their years of experience, the glories and setbacks they’ve encountered, as well as their vision for the booming development of ice and snow sports in China.
Channel 5’s omnimedia platforms and dozens of other media outlets provided comprehensive coverage of the event, while Yike Talks live-streamed it online, reaching millions of audiences.
Zhang Dan: A Legendary Story Inspiring Mass Participation in Ice and Snow Sports
Zhang Dan shares her legendary career with the audience
As an iconic figure in Chinese figure skating, Zhang Dan has won numerous honors, including a silver medal at the Turin Winter Olympics. After retiring in 2012, she devoted herself to promoting ice and snow sports and public welfare, encouraging more people to engage in ice and snow activities and enjoy the joy and passion they bring. Zhang Dan shared her legendary ice-skating career, her efforts to promote mass participation in ice and snow sports, and her determination to contribute to the 2022 Winter Olympics.
Li Longmou: Bringing Ice Hockey into Chinese Homes
As a renowned ice hockey commentator and CCTV guest analyst for the NHL broadcasts, Li Longmou provided an in-depth analysis of ice hockey’s global influence and possible development pathways in China. Li emphasized that the sport has rapidly gained popularity in China through high-definition broadcasts on CCTV5+, and that the development of ice hockey in China must focus on the core element of sports-loving families to help make the sport mainstream.
Cheng Shuang: Soaring Through Ice and Snow
Cheng Shuang shared the feeling of flying above ice and snow
As the 2011 Freestyle Skiing World Champion in the United States, a multiple-time national champion, and a veteran athlete who competed in both the Vancouver and Sochi Winter Olympics, Cheng Shuang recounted how she soared above the ice and snow, overcame challenges and injuries, and lived an inspiring life.
Pure ice and snow, a passionate rendezvous. From now until the 2022 Winter Olympics, China’s ice and snow sports are set to follow an upward trajectory. Channel 5 will join forces with all partners to vigorously promote the development of ice and snow sports in China.
Attachment: On-site photos from the video speech event
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