On December 18, the first domestic outdoor travel + O2O experience store of Pathfinder Group grandly opened at Landa Building in Tongzhou, Beijing. Present to celebrate were Zhen Hao, Senior Vice President of Pathfinder Group, President of Pathfinder Travel Business Group, and Founder of Etravel; Zhong Hui, Vice President of Pathfinder Travel Business Group and Managing Director of Etravel; Feng Yina, General Manager of Beijing Landa Building; Cheng Guangxu, Managing Director of Beijing Shanshui Letu; Fu Zheng, General Manager of Sunshine Holidays; and Zang Mankui, Deputy General Manager of Beijing Landa Building.
▲ Speech by Feng Yina, General Manager of Beijing Landa Building
Zhen Hao, Senior Vice President of Pathfinder Group, President of Pathfinder Travel Business Group, and Founder of Etravel, stated that since last year, Pathfinder Group has been building an ecosystem concept based on outdoor, travel, and sports. The group’s 1,700 stores nationwide will gradually transform into an outdoor + travel model. Experiential travel will surely become a new market demand in the future, and Pathfinder Group is committed to creating a Chinese outdoor community ecosystem.
The Pathfinder Group Outdoor Travel + O2O Experience Store, jointly created by Pathfinder Travel·Etravel and Pathfinder Outdoor, represents the integration of outdoor and travel. Customers can not only purchase outdoor gear from multiple brands such as Pathfinder, Acanu, and Discovery Expedition in the store, but also enjoy experiential travel products and services for global destinations provided by travel planners.
▲ Speech by Zhen Hao, Senior Vice President of Pathfinder Group, President of Pathfinder Travel Business Group, and Founder of Etravel
▲ Unveiling Ceremony
This is the first domestic outdoor travel + O2O experience store of Pathfinder Group. Pathfinder Travel·Etravel hopes to meet consumers' comprehensive needs for online browsing and offline experiences through an innovative model of integrated online and offline business operations, building an O2O shopping platform.
▲ Zhen Hao and his team lead a tour of the experience store
▲ Photo of visiting guests
Zhong Hui, Vice President of Pathfinder Travel Business Group and Managing Director of Etravel, said in a media interview that the decision by Pathfinder Group and Pathfinder Travel·Etravel to establish the first domestic outdoor travel + O2O experience store in Tongzhou Landa is also a contribution to Tongzhou District’s efforts to become a National Civilized City.
▲ Zhong Hui being interviewed by Tongzhou TV
During the opening period, the store not only attracted numerous consumers, but also saw many supplier representatives of Pathfinder Travel·Etravel come to visit and offer congratulations.
▲ Supplier representatives of Pathfinder Travel·Etravel
▲ Display at the Pathfinder Group Outdoor Travel + O2O Experience Store
▲ Cheng Guangxu, Managing Director of Beijing Shanshui Letu, signing copies at the event
The opening of the Pathfinder Group Outdoor Travel + O2O Experience Store also coincides with the 7th anniversary of Pathfinder Travel·Etravel. The Pathfinder brand, in collaboration with Tongzhou Store of Landa Building, offers a grand gift for the New Year and the anniversary celebration. Customers who purchase Pathfinder products at the store from December 18 to December 20 can enjoy a series of special promotions and giveaways.
▲ Raffle event at the Pathfinder Group Outdoor Travel + O2O Experience Store