The launch ceremony of “Travel Guangxi by High-Speed Rail” was held in Guangzhou on November 23, 2015. Attendees included Mr. Cheng Daxing, Director of the Market Division of the Guangxi Regional Tourism Development Commission, Ms. Luo Hong, Deputy Director of Southern TV, renowned producer Ms. Zhou Li, and other distinguished guests. They delivered speeches at the event.
At the ceremony, witnessed by numerous media outlets, the top ten tourism routes selected from the “Travel Guangxi by High-Speed Rail” Route Design Competition were announced. Awards were presented to the designers of the top ten routes, and the leadership of the Guangxi Regional Tourism Development Commission presented a flag to the experience group. As the slogan “Slow Travel in Guangxi, Leisurely Enjoy Life” echoed throughout the venue, the experience group officially set off for Guangxi.
The ten routes cater to ten different types of travelers, including couples, parents, families with children, schoolmates, white-collar workers, photography enthusiasts, friends, movie fans, those seeking inspiration, and foreign visitors. These routes cover the most popular natural and cultural attractions in Guangxi among tourists from Guangdong, Hong Kong, and Macao, showcasing Guangxi’s strengths as an ecotourism and leisure destination.
“Slow Travel” Has Become a Trend
In recent years, slow tourism and the slow life movement have quietly emerged in China, especially becoming a trend in the fast-paced regions of Guangdong, Hong Kong, and Macao. “Slow” does not mean lax or sluggish—it refers to a natural, unhurried, and poetic way of traveling. “Slow travel” is a style of tourism that makes journeys more profound and meaningful.
Guangxi Is Truly an Ideal Destination for “Slow Travel”
Guangxi, the beautiful land of the Zhuang people, boasts unique karst landscapes, splendid cultural relics, and rich ethnic customs. These elements combine to create picturesque scenery where mountains and waters intertwine, attracting visitors from around the world. The world-renowned Guilin landscape, the ancient mystery of the Huashan Cliff Paintings, the breathtaking beauty of the Longji Rice Terraces “hanging from the sky,” the ethereal sounds of the Longzhou Tiqin (heavenly zither), the architectural marvel of the Zhenwu Pavilion, and the filming location of “The Journey of Flower”—Detian Waterfall—all offer poetic and breathtaking views that inspire awe and longing. With its diverse population of 11 ethnic minorities, Guangxi is undoubtedly an ideal place for slow travel.
High-Speed Rail Travel in Guangxi Enters a Golden Era
The full opening of high-speed rail marks the arrival of a golden era for tourism development in Guangxi. Boasting a geographically advantageous location adjacent to Guangdong, Hong Kong, and Macao, the successive launches of the Nanning-Guangzhou High-Speed Rail, Guiyang-Guangzhou High-Speed Rail, Xiang-Gui High-Speed Rail, and the Guangxi Coastal High-Speed Rail have significantly shortened the spatial and temporal distance between Guangxi and the Pearl River Delta region as well as cities along the rail lines. The safety, speed, and comfort of high-speed rail have made it the preferred mode of transportation for travelers. Improved accessibility has not only changed travel speeds but has also profoundly transformed the era of “whirlwind tours” into one of “fast travel, slow enjoyment.” Taking high-speed rail undeniably provides immense convenience for Guangxi’s “slow tourism, slow life” experience.
“Travel Guangxi by High-Speed Rail” Experience Group Heads Out—Fast and Fun
Ten winners formed the “Travel Guangxi by High-Speed Rail” experience group. After receiving their flag at the launch ceremony, they geared up and set off with the production team of Southern TV’s “Trendy Holidays,” boarding the Nanning-Guangzhou High-Speed Rail to embark on the “Slow Travel in Guangxi, Leisurely Enjoy Life” journey. They experienced firsthand the unique charm of the beautiful land of the Zhuang people. It is reported that the itinerary for the “Travel Guangxi by High-Speed Rail” experience trip is also centered around Guangxi’s leisure tourism themes, incorporating the essence of the 10 award-winning routes.
The Southern TV “Trendy Holidays” program team will provide full coverage, documenting the 10 winners’ journey through Guangxi in the form of a reality show, showcasing the highlights of Guangxi’s “slow tourism and slow life.”