On January 13, 2016, the 2016 Autumn/Winter New Product Ordering Fair of TUTU and the SALEWA Brand Launch Event were held at Xiamen Hilton Hotel. Dealers and franchisees from across the country, domestic and international brand partners who have collaborated with TUTU for many years, representatives from well-known domestic department store chains, and clothing and fabric suppliers gathered together. At the event, TUTU not only delivered a spectacular new product runway show but also comprehensively outlined its development strategy for 2016 to attendees. It was also officially announced that TUTU had signed an agreement with the world’s top outdoor brand, SALEWA, securing the exclusive operating rights for SALEWA in China.
In his opening remarks, Huang Chenghui, CEO of TUTU (Xiamen) Outdoor Products Co., Ltd., reflected on the eight-year journey of exploration, innovation, and breakthroughs since TUTU’s founding, summarizing the fruitful achievements of the past year.015The year was a year of explosive growth for TUTU, with continuous high performance, rapid expansion of offline channels, full deployment of smart omnichannel retailing, and the launch of multiple distinctive new travel routes. Huang Chenghui stated that effort will always be rewarded. What TUTU is building is a brand-new business model, which is highly valuable to the industry and worth persisting with. In 2016, TUTU will “focus on both aspects and ensure excellence in both,” adhering to the development philosophy of “both high quality and speed, both depth and breadth,” striving to become the top domestic outdoor lifestyle service provider.
Subsequently, TUTU Outdoor Vice Presidents Li Shan, Pan Siqiao, and Lin Zhangfeng elaborated from various business segments—including retail channels, brand introduction, membership services, and club expansion—on how TUTU will implement the strategies of “depth” and “breadth” for industry partners and media attendees.
The highlight of the event was TUTU’s official announcement that it has reached a cooperation agreement with the world’s top outdoor brand, SALEWA, securing the exclusive operating rights for SALEWA in China. Founded on July 8, 1935, in Munich, Germany, SALEWA boasts a history of over 80 years and is a renowned European outdoor sports and leisure brand. It has entered the Chinese market twice before......and has been recognized by the Chinese outdoor market, becoming the top choice for professional mountaineers.Itsproductline ranges from professional extreme mountaineering, all-mountain climbing, light trekking or heavy-duty hiking, rock climbing, to mountain living or outdoor leisure, covering nearly all outdoor activity areas from head to toe and inside out. This collaboration between SALEWA and TUTU is exciting news for the Chinese outdoor community and also represents recognition and trust from a top-tier international outdoor brand in TUTU.
Finally, in a dynamic and energetic atmosphere, models showcased TUTU’s 2016 Autumn/Winter new products, which combine comfort, style, and technology, bringing another highlight to the event.
2016 marks the ninth year of TUTU’s development and a crucial year for its breakthrough. TUTU will maintain its strong momentum, continue to uphold the craftsman spirit of meticulous refinement and pursuit of excellence, bring more surprises to outdoor enthusiasts, and make new contributions to the development of China’s outdoor industry.
SALEWA, founded on July 8, 1935, in Munich, Germany, has a history of over 80 years and is a famous European outdoor sports and leisure brand, as well as one of the world’s top five outdoor brands."Focused on the mountains"”is the essence of the SALEWA brand..For over half a century,,SALEWA has been dedicated to pushing the limits of human potential through the exploration of steep peaks,,combining passion for the mountains, mountaineering expertise, and technical know-how,,committed to exploring the perfect integration of productswhile committed to achieving the perfect combination of product fit and maximum safety.’s perfect combination,With innovative, safe, durable, and lightweight premium products, it has redefined the industry’s brand standards.Itsproductline ranges from professional extreme mountaineering, all-mountain climbing, light trekking or heavy-duty hiking, rock climbing, to mountain living or outdoor leisure, covering nearly all outdoor activity areas from head to toe and inside out.
SALEWA previously entered the Chinese market twice, in 2001 and 2011.It has been recognized by China's outdoor market and become the preferred choice of professional climbers.This time, the TUTO team traveled to Salewa’s Italian headquarters with full sincerity. Leveraging eight years of mature multi-channel retail experience in domestic outdoor products and a detailed, comprehensive cooperation plan, they reignited Salewa’s confidence in the Chinese market for the third time. This is exciting news for China’s outdoor industry and represents recognition and trust from a top international outdoor brand toward TUTO.