With the growing awareness of fitness and travel among the general public, China’s winter tourism industry has shown strong momentum. Winter sports have gradually emerged as a new economic sector with broad market prospects. Inspired by the popularization of skiing and the successful bid for the Beijing 2022 Olympics, ski tourism has become the preferred choice for more and more people during the winter season. In the future, sports tourism will undoubtedly be a gold mine worth exploring. To better meet market demand, diversified tourism cooperation models are beginning to take shape. Hiking, outdoor activities, adventure, and extreme sports routes are steadily gaining popularity, gradually becoming new favorites in the tourism industry. Among these, winter sports tourism is undoubtedly the most fitting, presenting burgeoning business opportunities.
ISPO BEIJING 2016, the 12th Asia Outdoor Trade Fair for Sports Goods and Fashion, in collaboration with ALPITEC CHINA 2016, the 8th China International Mountain and Winter Sports Equipment Expo, will grandly open on February 24–27, 2016. At that time, globally renowned brands of winter sports equipment, gear, and apparel will gather at the Beijing National Convention Center. Don’t miss this unique opportunity to get an up-close look at the latest global winter sports products and seize new business opportunities in the ice and snow industry.

Its new high-speed mountain cable car has reduced the ride time from the original 11 minutes to 5.6 minutes. The newly adjusted cable car allows guests to start skiing directly from three routes—Rock Island, AMF, and Cirque—without having to descend to the mountain base to take the cable car.
To encourage youth support for skiing, Aspen offers a youth ski discount: children (ages 7–12) who rent ski or snowboard equipment at Four Mountain Sports can receive an unlimited number of free mountain lift tickets.
Whistler Blackcomb Ski Resort, Canada
Located 125 kilometers from Vancouver, Whistler Blackcomb was the venue for alpine skiing events at the 2010 Winter Olympics and Paralympics. It has been ranked as North America’s top alpine ski resort for many consecutive years. The resort consists of two adjacent mountains, featuring 200 ski runs, 8,171 skiable acres, 16 alpine bowls, and 3 glaciers. With an average annual snowfall of 11.63 meters, it is one of the ski resorts with the longest ski seasons in North America.
Its legendary PEAK 2 PEAK Gondola connects the two mountains and reaches the opposite peak in just 11 minutes. This stunning 4.4-kilometer cableway not only allows visitors to enjoy uninterrupted mountain views but also holds two Guinness World Records: the world’s longest unsupported cable car and the highest of its kind. Many media outlets, including TripAdvisor, have hailed it as Canada’s premier landmark.
The resort features 9 Olympic-standard advanced ski runs and 43 various types of slopes, allowing skiers of all levels to fully enjoy the experience. With 2 of the world’s most advanced 8-person detachable heated gondolas, 3 detachable chairlifts, 2 fixed-grip chairlifts, and 10 magic carpets, you can easily access designated slopes while taking in the winter beauty of Changbai Mountain.
A dedicated snow play area has been set up to cultivate children’s interest in skiing. After enjoying the thrill of the slopes, you’ll find your “little ones” have also become skilled skiers, falling in love with skiing through fun and play.
If you are a skiing industry professional, if you are optimistic about the future of the ice and snow industry, or if you are exploring new directions in winter sports, come to ISPO. Discover your business opportunities and seize the chance to lead the way. ISPO not only provides a more comprehensive trade platform for the industry but also consistently showcases the latest professional winter sports equipment and gear, as well as winter ski apparel and accessories that blend fashion trends with functionality. Join ISPO in embracing the new era of winter sports.
ISPO BEIJING 2016—register now for free admission.
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