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As China’s winter sports industry experiences explosive growth, are you truly ready?

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — At 17:58 on July 31, 2015, IOC President Thomas Bach officially announced at the 128th IOC Session that Beijing had won the bid to host the 2022 Winter Olympic Games. At 15:00 on December 15, the Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (hereinafter referred to as the “Olympic Winter Games Organising Committee”) was formally established...

At 17:58 on July 31, 2015, IOC President Thomas Bach officially announced at the 128th IOC Session that Beijing had won the bid to host the 2022 Winter Olympic Games.

At 15:00 on December 15, the Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (hereinafter referred to as the “Olympic Winter Games Organising Committee”) was formally established. This marks the official start of preparations for the 2022 Beijing Winter Olympics. From the “Olympic Winter Games Bid Committee” to the “Olympic Winter Games Organising Committee,” Beijing and Zhangjiakou have taken another crucial step forward in their journey to host this grand Winter Olympic event.

A series of related tasks such as the construction and renovation of venues for the Winter Olympics, transportation planning, environmental protection, and competition services will also be fully put on the agenda.

So, as China’s winter sports industry experiences explosive growth, are you truly ready?

ISPO, deeply engaged in China’s winter sports industry, not only builds a more comprehensive trade and negotiation platform for the industry and provides broader business opportunities, but also offers an industry event where all snow sports enthusiasts can showcase their individuality and discover new ideas.

The ISPO Beijing 2016 Exhibition will be held alongsidethe ISPO Sports Industry Forum (February 26),which will delve into real-time hot topics such as “How to leverage the Winter Olympics craze with the goal of getting 300 million people involved in ice and snow sports?” and “What are the new investment opportunities in China’s ice and snow industry beyond ski resorts?” The forum will invite guests from various fields to engage in in-depth exchanges and discussions on new trends in sports investment.

In addition, numerous well-known domestic and international brands of snowboarding and skiing equipment, apparel, accessories, as well as manufacturers of winter sports machinery and equipment, have signed up to participate. This will be the largest-scale winter sports exhibition in the over ten-year history of the ISPO Beijing Exhibition, and is set to become a major gathering for professionals and enthusiasts in China’s winter sports industry.

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