China Snowboarding Statement: Insights from Industry Heavyweights
Published: 2026-09-24
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Last updated 2026-09-24 — “What drives this market forward are the heroes of the sport, not movie stars, actors, or musicians. It’s the core athletes of the sport and the confidence of kids who want to be just as good as them. Looking back at an industry conference in China a few years ago, this statement is now more relevant than ever. The lack of snow...
“What drives this market forward are the heroes of the sport, not movie stars, actors, or musicians. It’s the core athletes of the sport and the confidence of kids who want to be just as good as them.”
Looking back at an industry conference in China a few years ago, this statement is now more relevant than ever. With limited snow resources and generally tough industry conditions, Wang Lei, hailed as a pioneer of snowboarding in China, has been working within his own country, promoting the development of the sport and industry growth through various initiatives targeted at specific audiences.
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About Innsbruck Ski Resort – Wang Lei’s partner resort in Europe, a truly excellent place
Three year-round snow ski resorts and the Lechnerberg Railgarden resort at the heart of Kaprun, all with varying elevations – suitable for both beginners and professionals.
The Innsbruck Freeski Season takes place on the perennially snowy mountain at 2,900 meters. With a super halfpipe, central park, and Easy Park, it guarantees a variety of thrills throughout the winter.
The sun-drenched yet perpetually snowy venue lies between 2,500 and 2,900 meters, where skilled slope builders prepare perfect take-offs and daily maintenance, making Innsbruck one of Austria’s best freestyle skiing spots. The 160-meter-long, 660-meter-high superpipe is the resort’s signature feature.
Beginners, advanced riders, and professionals can ski in the Glacier Park, located on the glacier plateau at 2,900 meters, open from late October until the end of the season. The Central Park, Easy Park, and Superpipe are situated next to the Sonnenkarbahn and serve as key freestyle skiing venues in winter. The Easy Park offers simple, creative elements for those wanting more fun at lower difficulty levels. The Central Park is designed for professional skiers and officially opens in mid-January. The Lechnerberg Railgarden, located in the heart of Kaprun, is the ideal spot to enjoy the sunset.
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