Austrian outdoor pioneer NORTHLAND teams up with Wang Luodan to celebrate nature “Go Your Own Way” and unveils NORTHLAND 2016 Spring/Summer new collection ...

Outdoor Pioneer Originating in AustriaNORTHLANDBorn in the holy land of outdoor culture — Austria,1973since its establishment inGerwalt Pichlerthe year, the brand has had an exceptionally authentic outdoor cultural heritage and has been revered as Austria’s national treasure-level outdoor sports brand in the years since. Its founder,NORTHLANDan Austrian mountaineer who formed a bond with nature from childhood and spent his life seeking breakthroughs and enjoyment in outdoor sports, instilled in theNORTHLAND From a professional technical brand specializing in extreme rock climbing and mountaineering, it has developed into a full-range outdoor brand covering hiking, trekking, and outdoor travelthat encompasses the entire outdoor spectrum.It now operates over42stores across2000countries worldwide. Currently,NORTHLANDit has becomeGORE-TEXChina’s largest strategic partner. The brand’s exclusively developed technical fabrics,EXOTHERM?/span>dubbed the “all-weather comfort radar,” ensure all-day comfort during outdoor activities. Additionally, it collaborates with top global fabric suppliers such as3MandPolartecto guarantee superior product quality.

Since entering the Chinese market, to stimulate and meet the growing demand of China’s increasing number of outdoor sports enthusiasts, lead the outdoor lifestyle concepts of Chinese consumers, and support outdoor sports,NORTHLANDthe brand has consistently innovated and continuously upgraded its offerings. In2016spring and summer, it launched an all-new upgraded series of Chanyi (Skinny) skin jackets in multiple patterns, delivering a sun-protective, lightweight, and breathable outdoor experience to Chinese consumers. It advocates that everyone should enjoy the outdoors and follow their hearts.

Follow your heart All-New Chanyi Upgrade

 As a brand focused on outdoor experiences and advocating a return to nature,NORTHLANDit has always promoted a healthy and carefree outdoor lifestyle. At the start of2016, based on its keen insight into current consumer trends in outdoor living, the brand introduced “Follow Your Heart” as its new expression, aiming to introduce to consumers the outdoor lifestyle concept of returning to nature,and enjoying a comfortable outdoor life. It encourages every friend who loves life to listen to their inner voice, break free from the pressures of daily urban life and work, leave behind the multiple challenges of humidity, extreme weather, and intense sun exposure during outdoor activities, and experience the inner peace and scenic joy brought by outdoor movement — just follow your heart.

 Since2009, theNORTHLANDultra-light skin jacket was officially launched in China and has since become a core essential outdoor product of the brand. Due to its focus on ultra-light and portable usability, and its paper-thin characteristics, it has gained widespread recognition. The “Chanyi” skin jacket officially became the generic term for such products in2011and has emerged as the leading product in the skin jacket category. Over the past5years, the Chanyi family has undergone multiple upgrades, balancing product performance and design aesthetics, gradually evolving into an all-in-one functional product that integrates windproof, breathable, and sun-protective features.NORTHLANDIn2012, it also won the Best Women’s Product Award at the Asia Outdoor Industry Awards for the Nora women’s Chanyi jacket with detachable stylish mesh, and in2013, the then Capsule Chanyi won the Effie Award for marketing.2016In spring and summer of

Enjoy Nature 2016A New Outdoor Life

In addition to the brand’s all-new“Follow your heart”With the launch of its philosophy and the highly sun-protective Sheer series, the professional outdoor brandNORTHLANDin2016will bring even more surprises to consumers this year. At the beginning of the new year,NORTHLANDthe brand has partnered with well-known mainland Chinese actress Wang Luodan as its new spokesperson, to more fully interpret“the “Follow your heart””philosophy and story, leading all consumers into a new era of outdoor trends. Recognized as one of China’s new Four Dan Actresses, Wang Luodan has portrayed one brave, determined, and inner-listening screen persona after another—perfectly aligning with the brand's““Follow your heart””new philosophy..At the same time, her love for the outdoors and nature will continue to helpNORTHLANDthe brand fully showcase the charm of nature and the power of walking.

Meanwhile,NORTHLANDthe brand will return to its birthplace—the outdoor sports mecca of Austria—to collaborate with the Austrian National Tourist Office in launching the“Heart Walker Program,”showcasing to all Chinese consumers the natural beauty of Austria, the home of the brand.,Traveling to the picturesque regions of Carinthia, Hallstatt, the Ötztal Valley, Styria, and Kaprun in the Alps, the brand will lead consumers to experience its authentic Austrian heritage, step into a new outdoor life, listen to their hearts, return to nature, and follow their hearts.

Scenic Introduction to the Austrian Journey

A leisurely holiday awaits in the sunny region of Carinthia

Dachstein Salzkammergut, a UNESCO World Heritage Area

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Hallstatt is located in the central area of the Dachstein Salzkammergut tourist region, close to Linz, the capital of Upper Austria, and Salzburg, the capital of the state of Salzburg. It was1997was listed as a UNESCO World Heritage Site in the year.Here, surrounded by mountains and lakes, visitors can stroll through the stunning scenery while also exploring the7000Many years of ancient history.Hallstatt and the nearby Bad Goisern (Bad Goisern), Obertraun (Obertraun), and Gosau (Gosau) together form a scenic area renowned for its wide variety of outdoor activities. In addition to hiking and cycling, you can also visit numerous historic sites and cultural landmarks.

Oetz Valley (Zhi/span>tztal): More adventure, more relaxation, more vacation

The Oetztal Valley has approximately250A mountain higher than3000With its mountain peaks, it is a summer holiday paradise for people of all ages to hike, trek, climb, mountain bike, and explore, making it perfect for outdoor enthusiasts and food lovers.Picturesque natural landscapes and advanced tourism infrastructure blend seamlessly, allowing visitors to enjoy mountain walks and adventures, as well as the opportunity to visit theIce QThe restaurant, it is007series of films was shot here, the restaurant and James Bond (James Bondas legendary asWith its elevation above sea level of3048The location of Mi ranks among the most magnificent buildings in the Alpine region.

Styria — Austria’s Green Heart

Styria is the greenest state in Austria, showcasing different colors in each season.Styria60%land is covered in forests,25%Grasslands, pastures, orchards, and vineyards.Here, there is not only stunning expanses of greenery but also striking contrasts.The northern area features breathtaking mountain views, grass-covered pastures, and tranquil forests, attracting visitors to explore.The southern and eastern parts are covered with sprawling vineyards, orchards, and pumpkin fields, bathed in sunlight, making your heart sing a delightful tune.

Zell am See–Kaprun (Zell am See-Kaprun)

Zell am See-Kaprun is situated in the central part of Austria and is a year-round resort offering diverse and colorful scenery throughout all seasons.Zell am See-Kaprun offers visitors numerous excellent hiking and sightseeing spots, all located close to each other, which is unique in the Alpine region.Glaciers, peaks, and lakes are perfectly combined, integrating the diverse scenery of the Alpine region.High Tauern National Park (Hohe Tauern National Park) Nearby lies a uniquely distinctive natural paradise.There are a wide variety of activities and adventure programs available in both summer and winter, ensuring satisfaction for sports enthusiasts, vacation organizers, families, or anyone seeking a relaxing experience.