Norwegian Cruise Line announces the naming of the world’s first cruise ship built exclusively for the Chinese market as Norwegian Joy...

Shanghai, Feb. 29, 2016 /PRNewswire/ -- The world-renowned Norwegian Cruise Line has just unveiled the Chinese and English names of the world’s first cruise ship built exclusively for the Chinese market. This latest cruise ship, custom-built for Chinese travelers, has been named“Norwegian Joy” -- Norwegian Joy. The name Norwegian Joy highlights the onboard experience of “joyful moments, a seaside paradise,””and promises guests a vacation in a maritime sanctuary.

Norwegian Cruise Line announces the naming of the world’s first cruise ship built exclusively for the Chinese market as Norwegian Joy

“Norwegian Joy will be our first step into the fastest-growing cruise market in the world,”

said Frank Del Rio,·President and CEO·of Norwegian Cruise Line Holdings Ltd. “After years of careful research into the Chinese cruise market, we wanted to be very clear about what kind of experience we would deliver on this magnificent ship. Norwegian Joy will continue the ‘freedom’ and ‘freestyle’ cruising experience that Norwegian is known for,‘whileofferinga resort-style vacation‘and a wide range of amenities tailored specifically for Chinese guests.”Norwegian Joy”

This new Breakaway Plus-class ship, with a guest capacity of 3,900, will make its debut in China in summer 2017. Norwegian Joy has been custom-designed based on the vacation preferences and onboard experience expectations of Chinese travelers. The entire customization process carefully incorporated advice from Chinese partners and local experts regarding cultural insights and local tastes.

A luxury cruise experience tailored for China’s younger generation of travelers — ranging from world-class entertainment and diverse international cuisines, to an unmatched duty-free luxury shopping experience, and a host of exciting onboard activities.

David Herrera, Senior Vice President and Managing Director for China, mentioned,

“Guests will enjoy top-tier service, dining, entertainment, and shopping on Norwegian Joy — experiences not currently available in the Chinese cruise market. Norwegian Joy will undoubtedly offer Chinese travelers a premier cruise product and set a new benchmark for ‘innovation’ and ‘excellence’ in what will soon become the world’s second-largest cruise market.””More details about Norwegian Joy, including its homeports, accommodations, dining options, and entertainment offerings, will be revealed in the coming months.‘About Norwegian Joynewand‘excellence’in a new standard.”

More details about the Norwegian Joy, including its homeport, accommodations, dining, and entertainment options, will be announced in the coming months.

Norwegian

In addition to announcing the Chinese name of the ship, with Norwegian Cruise Line’s entry into the Chinese market, the company has also adopted a Chinese name and logo. -- Norwegian Cruise Line.The three Chinese characters of “Nuoweizhen” (Nuowei Zhen) carry the meanings of commitment, customization, and trustworthiness, fully expressing the company’s dedication to delivering the best cruise products for the Chinese market..

Boasting outstanding entertainment, dining, and accommodation facilities, Norwegian Cruise Line offers guests a freestyle cruising experience that provides freedom and flexibility in dining and shopping. Passengers can enjoy entertainment at their own pace, in a joyful, relaxing, and vibrant atmosphere. Only on a Norwegian Cruise Line ship can guests savor diverse dining options and a dazzling array of entertainment activities while truly relaxing and enjoying their vacation to the fullest.

To support the company’s market expansion in China, offices have been opened in Beijing (Guomao CBD) and Shanghai (Xintiandi), serving all three brands: Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.

With 14 ships globally, Norwegian Cruise Line has been named “Europe’s Leading Cruise Line” for the eighth consecutive year, “Caribbean’s Leading Cruise Line” for the third time, and “World’s Leading Large Ship Cruise Line” for the fourth time in the prestigious World Travel Awards this year.”Apart from its exciting entertainment, dining, and premium accommodation experiences, Norwegian Cruise Line is widely recognized for its freestyle cruising concept, allowing guests the freedom to dine, shop, and enjoy entertainment whenever they choose.

To book the world’s top cruise experience, please contact your travel agent, call Norwegian Cruise Line at 888-NCL-CRUISE (625-2784), or visit www.ncl.com.