(2016Year2Month24Day, Beijing) With the success of Beijing’s bid for the Winter Olympics, enthusiasm for winter sports among sports enthusiasts across China has been steadily rising. As one of the most eye-catching winter sports, skiing has increasingly become the new favorite among sports aficionados, sparking huge consumer demand for top-notch snow gear. At today’s opening of the 12th Asia Outdoor Trade Show (ISPOBEIJING), Samsonite’s international outdoor brand —High Sierra(High Sierra) — has officially entered the Chinese market, bringing its globally renowned premium skiing equipment to outdoor enthusiasts in China, allowing them to experience a “Frozen Adventure” at the summit of the slopes.
High Sierra(High Sierra) was founded in1978in Chicago, Illinois, USA. FoundersBernbaumand his son were dedicated to providing outdoor sports enthusiasts with the best possible travel gear. From the70s to the21th century, through an unwavering commitment to innovation and exceptional quality,High Sierragrew from a small family-run import-export business into one of the most trusted outdoor sports brands globally, and became the official equipment sponsor of the U.S. Ski Team.2012, the Samsonite Group completed the acquisition ofSamsoniteThe Samsonite Group has completed the acquisition ofHigh Sierra(High Sierra), ushering in a new phase of brand development. Adhering to the philosophy of consistently providing multifunctional, innovative, high-quality, and cost-effective products for consumers who love nature and embrace an active lifestyle,High Sierra(High Sierra) has won widespread acclaim and affection in global markets.2016, High Sierra(High Sierra) successfully entered the Chinese market, bringing its highly acclaimed products and designs to Chinese outdoor sports enthusiasts.
For more information, please visitHigh Sierrathe official website. :
Introduction to Samsonite Group
Mr. Jesse Shwayder founded1910the SamsoniteSamsonite(company in Colorado, USA, in)the year. After100years of development, Samsonite has grown into a world-leading travel goods group. Its portfolio includes the high-end business travel brandSamsonite(Samsonite,)the top fashion and leisure family travel brandAmerican Tourister (American Tourister,)the American luxury luggage brandHartmann, the urban outdoor brandHigh sierra, the French designer luggage brandLipault, the American Silicon Valley mobile phone case brandSpeck Product, the leading brand in high-end professional backpacks, mountaineering, and trail running products and accessories Gregory, as well as the emerging brandKamiliant(Kamiliant.)All brands under Samsonite are beloved and recognized by consumers worldwide for their outstanding product quality, contemporary design, thoughtful practicality and reliability, and comprehensive after-sales service.
For more information, please visit the official Samsonite website:
www.samsonite.com.cn