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ODLO brings its 2016 new collection to the 2016 ISPO trade show

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — ODLO, a Swiss outdoor brand with over 60 years of history, leads European sales in its underwear line and is affectionately dubbed the “King of European Functional Underwear” by consumers in Hong Kong and Taiwan. Since officially entering the Chinese mainland market in 2013, ODLO has adhered to a product development philosophy distinct from other outdoor brands...

ODLO, a brand with over60years of history, is a Swiss outdoor brand whose underwear series leads in European sales and is playfully called the “King of European Functional Underwear” by consumers in Hong Kong and Taiwan.2013years,ODLOsince officially entering the Chinese mainland market, has upheld a product development philosophy that differs from other outdoor brands,ODLOaiming to bring Chinese outdoor enthusiasts a more comprehensive outdoor product experience “from the inside out.”

2016All intimate apparel series have been newly upgradedCubicSpring/Summer Series: Three-dimensional textured knitted fabric reduces skin contact area, facilitating air circulation. Lightweight, comfortable, breathable, and quick-drying.EFFECTSilver ion antibacterial and odor-resistant technology. Entire line imported.Revolution X-LightSpring/Summer Series: Silk-blend, ultra-lightweight fabric with partial lace panels, stylish, breathable, and sweat-wicking.EvolutionAutumn/Winter Series: More fashionable designs and segmented blocks, with clearer distinctions between men’s and women’s styles.

ODLOBringing2016a focus on--sports bras and seamless underwear (paired withleggingseamless panties as well), product R&D places greater emphasis on women’s health, highlighting the importance of selecting the right bra type for different sports categories


Autumn/Winter Series:

Classic black.70Special week-long main label design, goldlogo, with red-white-blue webbing elements covering the entire70anniversary product line, delivering a more fashionable visual impact.

High-end products feature integratedRECCOglobal rescue system transmitters, operational across numerous ski resorts andRECCOsignal-reception-covered areas globally, enabling timely and accurate search and rescue, seizing every second of the golden rescue window to provide you with an extra layer of protection.

Autumn/Winter Down Jackets: The back panel’s panelled fabric design enhances comfort during movement without compromising warmth

Autumn/Winter Series:EvolutionA new addition to the series,Effectthe seamless compression top, offers enhanced muscle support and reduces muscle42%Invalid shaking, accelerates blood and oxygen supply, enhances athletic performance, tailored for professional sports.

Balances safety with a more stylish look; in the autumn and winter running product line, seamless technology is applied to more product categories.

Spring and summer series: ultra-lightweight and ultra-dense fabric, windproof and waterproof, the entire garment can be packed into the sleeve, can be worn crossbody or tied around the waist for easy carrying without hindering movement.

Unique front and back ventilation hole design facilitates air circulation and heat dissipation; front and back reflective strip design enhances night running safety; stylish and colorful strip design.

Stylish and colorful strip design with reflective elements.LOGO,Unique back airflow design promotes air circulation, functional area breathable mesh structure for ventilation and heat dissipation, suitable for both sport and casual wear.



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