| Text: Liu Liting
| Photography: Zhao Qianying / Eric
2016Year2Month26Morning10:00, Banff China2016press conference was held as scheduled at the ISPO exhibition venue in the China National Convention Center in Beijing. OverISPOattendees were present, including outdoor industry peers, top domestic athletes and opinion leaders, as well as professional partners and...150people, including outdoor industry professionals, top domestic athletes and influencers, as well as professional partners and mainstream media, packed the normally 70-80 person capacity hall to the brim.
Banff China’s Six Film Festivals (Exhibition) Key Visual
In addition to the Six Film Festivals (Exhibition) program, Banff China also presents outdoor sports from films in the most accessible ways for the public: Banff Outdoor Carnival, Banff China Ocean Carnival, and Banff China Training Camp. And2016year, this uniquely minded promoter of outdoor culture is turning its attention to a new field—copyright management and production of outdoor and adventure films.
For Banff China, maintaining operations for six years as a ticketed outdoor documentary promotion platform is nothing short of miraculous in an era where users are accustomed to free content.2016This year marks the seventh anniversary of Banff China, and once again it brings something new to audiences—the premier"Panshi Film Festival"in the climbing genre. Ms. Qian Haiying, founder of Banff China, stated: "that after six years of development, Banff China has evolved from simply importing outdoor documentaries to serving consumers who yearn to reconnect with nature and embrace a healthy lifestyle. Through powerful imagery, it uncovers people’s growing emphasis on spiritual needs and elevates outdoor experiences that enhance quality of life.2016This year, Banff China will begin a new chapter, and I, along with every member of our team, am full of confidence about the future."