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The global leading outdoor gear brand "Westfield 我飞" made its debut at the 2016 Beijing ISPO

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — In 2014, Wefly entered the Chinese market, focusing on the Chinese family, self-driving outdoor leisure, and fishing equipment segments. It stationed German and American design teams in Hangzhou to collaborate with Chinese designers on localized product design and development. Now, Wefly is at the 2016 Beijing ISPO — "Unleash your spirit, Wefly..."

2014Year, Wefly entered the Chinese market, focusing on the Chinese family,self-drivingoutdoorleisure and fishing equipment professional market, stationing German and American design teams in Hangzhou, collaborating with Chinese designers for localized product design and development. Now, Wefly is at2016Beijingispo, "Unleash your spirit,We fly!"

Brand Philosophy

Weflyis committed to making outdoor leisure a lifestyle defined by fun, freedom, fashion, ease,

sharing, and spontaneity.

It promotes family camping and self-drive camping culture,

and is dedicated to popularizing outdoor activities among Chinese families

and trunk culture.

It also focuses on R&D and design,

infusing the company’s outdoor camping gear with the comfort of home.

comfort concept.

The concept of comfort.


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