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ISPO Beijing 2016: HowToTrip Interviews Kolumb Chairman Wei Qinghua

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — The 12th ISPO Beijing 2016, Asia’s premier trade fair for sports equipment and fashion, was grandly held from February 24–27, 2016, at the National Convention Center (CNCC) in Beijing, along with the concurrently run Alpitec China 2016 — the 8th International Exhibition of Mountain & Winter Sports Equipment & Facilities. The winter sports section saw a significant expansion compared to previous years...

HowToTrip: Does Kolumb have any marketing plans for 2016?

Wei Qinghua:In 2016, we will mainlypromote throughparticipating inevents or organizing our own orienteering competitions. For example,we will regularly take part in competitions organized by the Chinese Mountaineering Association, and we will also hold some urban orienteering events across the country — something we have done in the past, such as Discover Hangzhou, Discover Jinan, and Urban Orienteering Discovery Events.

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