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SHOCK THE WORLD SHOCKINGLY LAUNCH MASTER OF G OUTDOOR JOURNEY

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — Over 30 years ago, Mr. Kikuo Ibuka, the "Father of G-SHOCK", dreamed of creating an indestructible watch. After two years of effort, countless setbacks, and failures, he finally developed the G-SHOCK shock-resistant watch in 1983. Since then, G-SHOCK has taken the world by storm with its core "TOUGHNESS" shock-resistant technology, stylish design, deep-rooted...

30Many years ago,“G-SHOCKFather”Mr. Kikuo Ibuka dreamed of“creating an indestructible watch”and spent two years overcoming numerous challenges and failures before finally developing the1983year’sG-SHOCKshock-resistant watch. Subsequently,G-SHOCKit gained global popularity thanks to its core“TOUGHNESS”shock-resistant technology, fashionable design, and deeply appealing brand culture, continuously innovating to push the boundaries of what a watch can achieve.

SHOCK THE WORLDWorld Tour: Shock & Tough Arrives

SHOCK THE WORLDAs G-SHOCKone of the brand events under,isG-SHOCK fansa flagship brand gathering and exchange event.G-SHOCKHas long been renowned for its professional and rugged functionality, offering trusted quality and reliability to outdoor professionals.G-SHOCKThe event was first launched in its birthplace, Tokyo, and later expanded to global fashion capitals such as Berlin, Paris, New York, and London, winning the devotion and love ofSHOCK THE WORLDThe event later spread to world fashion capitals such as Berlin, Paris, New York, and London, and was well received wherever it went.G-SHOCK fans everywhere it went. On2016, in3, 209,G-SHOCK SHOCK THE WORLD TOURfinally returned to Shanghai on an unprecedented scale, joining forces with Asian superstars Jay Chou and Wilber Pan,CUG, and many other celebrities, world-class extreme sports athletes, outdoor professionals, trend opinion leaders, media personalities, andG-SHOCKfans—totaling more than8000people—together SHOCK THE WOLRD, shaking up Shanghai and showcasing the brilliance and vitality ofG-SHOCKdiverse cultures.    


Isogawa Shigenori, Executive Director of Casio Computer Co., Ltd., stated on-site,G-SHOCKthey have consistently adhered to the development philosophy of [Pursuing Toughness], creating structures and functions capable of withstanding various harsh environments and continuously evolving. At the same time, he elaborated on Casio’s corporate R&D attitude of “0→1” and its management philosophy of “creation and contribution”.


   Takeshi Tanaka, General Manager of Casio (China) Trading Co., Ltd., spoke

 

Takeshi Tanaka, General Manager of Casio (China) Trading Co., Ltd., introduced to everyoneG-SHOCKthe company’s performance in the Chinese market, as well as the world’s largestG-SHOCK STORElocated in Shanghai.


“G-SHOCKFather of”Ibe Kikuo gave a speech on-site

“G-SHOCKThe “Father of ” Ibe Kikuo appeared at the event and was warmly welcomed by the audience.


G-SHOCKOutdoor enthusiasts and fans take a group photo (Guy Yue, Xu Kai, Gao Mingming)

 

Global traveler Guy Yue, unpowered sailboat instructor Gao Mingming, and wingsuit pilot Xu Kai representedMUDMASTER,GULFMASTER, andGRAVITYMASTER— three models from theMASTER OF Gseries of products — sharing their firsthand experiences as real users.

As a renowned traveler who explores unknown regions around the world, Guy Yue was deeply impressed byMUDMASTER’s outstanding dustproof performance and triple sensors, regardingG-SHOCKas a reliable travel companion; Gao Mingming, who sails across the oceans, spoke highly of the sailing-focusedGULFMASTER, especially praising its advance warning function for sudden weather changes at sea; while Xu Kai, soaring through the skies, relies heavily on the3G-protected structure of theGRAVITYMASTER.


Group photo of guests

 

G-SHOCKNew products: Shake · Hardcore released

During this event,G-SHOCK's sub-seriesMASTER OF Glaunched several new products,MASTER OF Gwhich are functional watches designed specifically for harsh environments on land, sea, and air. Their powerful professional features and dependable quality have made them highly favored by extreme sports athletes, outdoor enthusiasts, and professionals working in challenging outdoor conditions.

The new favorite among diving watches —NEW FROGMAN


                            NEW FROGMAN GWF-D1000-1

      FROGMANAsG-SHOCKone of the classic watch models, since its launch in1993, it has been widely loved. Not only because it has become a trendyICONin the eyes of fashion enthusiasts, but also because, as a professional diving watch with high water resistance, it has earned the recognition of divers.FROGMANIt features underwater operability and high visibility in the dark, making it a truly shock-resistant watch suitable for diving activities.

The newly releasedFROGMAN GWF-D1000retains all the classic elements of its predecessors,FROGMANand for the first time is equipped with a triple sensor that can measure direction, water temperature, and water depth. In addition, this watch also offers a variety of functions required by professionals, such as tide information, dive time memory, and minimum water temperature memory. It also includes an rapid ascent alarm feature.

Additionally,GWF-D1000has undergone meticulous design considerations in many details, refined and evolved based on the practical operational experience of diving professionals. The backlight brightness of the dial has been enhanced to ensure readability underwater. Meanwhile, the watch band has been lengthened, allowing the model to be worn directly over a wetsuit.

The release of thisFROGMAN GWF-D1000is sure to write another legendary chapter for diving watches.

A new colorway for outdoor adventure —RESCUE RED


RESCUE RED

MASTER OF GThe new Rescue reddraws design inspiration from the red commonly used on special rescue vehicles and aircraft, paired with the dark blue of rescue team uniforms. In addition to the fresh color scheme, its functionality continues the series’ consistent robustness and professionalism. Among them, there’s the Sea WarriorGULFMASTER GWN-1000RD, designed specifically for maritime workers, featuring the third-generation triple sensor, tide function, and global6radio wave reception, becoming a powerful force that breaks through waves and leads navigation at sea; the Land WarriorMUDMASTER GWG-1000RD, built on a new dustproof and mudproof structure along with vibration-resistant construction, and equipped with the third-generation triple sensor, leads adventurers to explore terrestrial jungles; and theGPW-1000RDAir Warrior GRAVITYMASTER , equipped with the advancedGPS+6radio wave hybrid time adjustment system and3Gprotective structure, enables sky travelers to break through the boundaries of time and space.

The rugged gene of outdoor gear — MUDMASTERthe entry-level model —GG-1000


MUDMASTERthe entry-levelGG-1000series

In addition, this event also introducedMUDMASTER an entry-level productGG-1000as a new addition to theMUDMASTERseries, featuring a dustproof and mudproof structure to withstand harsh natural environments. At the same time, it is equipped with a dual sensor that can measure direction and temperature.

The design features hands+with dual digital and analog displays, complemented by a clean dial layout that ensures clear time readability. The dial and strap color options—black, olive green, or sand brown—offer a variety of choices.

Starring mega-stars,G-SHOCK PREMIUM LIVEthe "Shocking & Mighty" Concert

to thank fans who attended,G-SHOCKAsian superstar Jay Chou, together with Pan Weibo, Yuki Yen, Stefanie Sun, Amber An,CUGand Hip-Hop Journey and other top-tier guests, took the stageG-SHOCK PREMIUM LIVEat the "Shocking & Mighty" Concert, deliveringG-SHOCKan electrifying music and fashion extravaganza for all fans present.


Pan Weibo

 


Stefanie Sun

 


Yuki Yen

 

 


Left to right: Casio Executive Director Itō, Casio General Manager Tanaka, Jay Chou, Casio Chairman Ōba


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