Explore Disneyland and Stay Comfortably at Home Inns
Shanghai, March 28, 2016 /PRNewswire/ --On March 27, Alitrip launched a full-day countdown on its official website to build up anticipation for the ticket presale of the Shanghai Disney Resort on March 28. At the same time, to enhance the travel experience, Alitrip partnered with nearby hotels to recommend accommodation options and provide discount information alongside the ticket presale. For this event, Home Inns Group collaborated with Alitrip to feature its budget hotel options near the resort at the top of Alitrip’s ticket presale page. Additionally, the official flagship store of Home Inns Group on Alitrip launched an “8% Off Hotels Near Disneyland” promotion, allowing users to purchase an “8% Off Coupon for Hotels Near Disneyland” for just 3.28 RMB. Beyond scoring tickets, travelers can also enjoy discounted accommodation.
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During their stay, the close collaboration between Alitrip and Home Inns Group makes the check-in process more convenient, smooth, and cost-effective for guests.
Jointly with “Sesame Credit”to launch “Credit Stay” — Check in first, pay later, and skip the queue
As the first hotel group to collaborate with “Sesame Credit” to launch the “Credit Stay” service, the partnership has received widespread praise from users. Guests with good credit can enjoy a “zero deposit, no guarantee, and express check-out” service when booking any Home Inns Group property on Alitrip. The “Credit Stay” service simplifies the complex payment process, continuously improving hotel operational efficiency and user experience.In April 2016,all brands under Home Inns Group will fully integrate “Credit Stay,” making it the first hotel group in China to offer cross-platform, full-scenario “Credit Stay” services both online and offline.
Together with “Alipay Service Window”to launch the first “Home Inns Youth Card”
In partnership with Alipay Wallet, and using big data to precisely segment the target audience, students were identified as the key demographic for this campaign. As a first in the hospitality industry, Home Inns Group launched the “Youth Card” campaign through Alipay Service Window. College students can register for the “Home Inns Youth Card” for free and immediately enjoy an 15% discount. Many students receive prompts to register for the Youth Card when recharging their meal cards; by following the instructions to access the service window, they can complete registration. Since its launch, the campaign has been well received by students, who not only benefit from discounted prices but also become loyal fans of Home Inns. As they grow older, they may become business travelers in the future. As of March 2016, Home Inns Group has accumulated over 800,000 Youth Card members through its collaboration with Alipay.
Scan-to-pay revolutionizes the check-out process
Currently, five of Home Inns Group’s brands — Home Inns, Motel 168, Home Inns Select, YUNSHANGJIUJIU Hotels, and Yitel — are among the first hotel brands to partner with Alipay. Nearly 3,000 Home Inns Group outlets now support Alipay payments, with Home Inns being the most widely represented brand. Guests can simply show their Alipay payment code to the cashier during check-out, and the payment is completed in just two seconds, offering both convenience and speed.
A powerful partnership between online and offline giants leads to mutual success
For hotel guests, the improved experience not only offers greater comfort but also increased peace of mind. Leveraging the power of the internet to reshape the hotel industry enables businesses to harness digital innovation to deliver better consumer experiences, unlock greater potential, and achieve a win-win for guest satisfaction and engagement. This paves the way for a new era in hotel service excellence.