New Century Hotels Group Launches Strategic Cooperation with Haomao Mall

Hangzhou, March 29, 2016 /PRNewswire/ -- On the morning of March 29, the strategic cooperation launch ceremony between New Century Hotels Group and Haomao Mall (www.hotemall.com) was held at the New Century Grand Hotel Hangzhou. Starting today, guests can explore and purchase their favorite home products via Haomao’s offline entry points while enjoying their stay, dining, or relaxing at the hotel’s lobby bar, as the two parties join hands to create a new model of experiential in-scene shopping.

New Century Hotels Group and Haomao Mall Forge Strategic Partnership

Haomao Mall (www.hotemall.com) is a “warm and tasteful home aesthetics marketplace” under Shanghai Huitravel Information Technology Co., Ltd. Officially launched in September 2015, the mall has connected with numerous offline consumer experience scenarios to meet immediate purchasing demands. To date, Haomao Mall has partnered with over 100 high-end hotels, covering locations across the country.

Through this strategic cooperation, Haomao and New Century will collaborate in various areas including channel traffic diversion, hotel O2O shopping, loyalty point malls, brand promotion, and marketing to create unique experiential spaces for guests and diversify hotel marketing approaches.

Hotels, as high-traffic offline entry points, provide the perfect environment for experiencing home products. Guests may develop strong purchase intentions or needs for certain hotel items during their stay, but such spontaneous buying desires are often fleeting. For hotels, meeting these demands involves considerable human and financial resources in sales, procurement, after-sales service, and more. Moreover, product offerings from a single hotel or even a hotel group tend to be limited or not diverse enough. Even when customer demand is met, the cost is often relatively high or even above market price. Addressing this issue effectively has become a shared focus for all stakeholders.

Targeting this market demand and industry pain point, Haomao connects four key parties—hotels, suppliers, consumers, and the platform—based on the principle that “professionals should handle their own domains.” Haomao partners with multiple suppliers to offer products at low costs within hotels, helping reduce procurement expenses for hotels and enriching the offline experience for guests. Hotels only need to focus on onsite services, while Haomao takes care of all aspects including product procurement, sales, logistics, warehousing, and after-sales support. Consumers can conveniently and affordably purchase their favorite home products while enjoying their hotel stay. By effectively integrating supply, demand, experience, and platform, each party benefits, resulting in a win-win scenario for all four.

A representative from New Century Hotels Group stated that the group will continue to curate and introduce more high-quality branded products for display in its hotels. It will also enhance mobile internet applications to streamline the path from “experience” to “purchase,” positioning New Century Hotels as a “showroom” where guests can first discover and experience a wide range of quality products.