Recently,the Asia Outdoor ExhibitionheldOutdoor Elite Salonsin Guangzhou and Hangzhou respectively, discussing current hot topics in a timely and location-appropriate manner. This is another face-to-face communication platform created by the Asia Outdoor Exhibition offline for brands, distributors, event operators, and others in various regions.
Has the Outdoor Elite Salon not yet come to your city? Don’t wait any longer—take the initiative now!From June 30 to July 3, 2016, at the Nanjing International Expo Center, the 11th Asia Outdoor Exhibition— this summer’s grandest gathering in the outdoor industry — sincerely invites you to attend!

As of mid-April, 580 brands have registered to participate, including the long-standing supporters:all members of COA, key members of the China Outdoor Preferred Chamber of Commerce, all brands of the Light-Seeking Journey, and TOG Alliance physical stores. The net exhibition area registered has increased by15%compared to the same period last year. It is worth mentioning thatBerghaus, which just opened its first physical retail store this month, andKennelroad, which has over 100 retail outlets, are both participating in the Asia Outdoor Exhibition family for the first time this year. This summer also welcomes backBUFF, CLORTS, EX2, FEETURES, Fenix, Freeouter, GLAREE, Hill, Hi-walk, HYDRAPAK, Hylaeion, JULBO, KROSSTORM, LIZARD, MICO, MUZTAGA, Oursky, Samstrong, UD . So far,9561professional visitors have registered to visit through the official website, WeChat, and phone confirmation, including31% from outdoor stores, 18% from clubs,9% from department stores, 10% from agents, 3% from the travel industry, and 29% from others (including processing companies, raw material suppliers, trade import/export companies, associations, government representatives, etc.).
In 2016, the Asia Outdoor Exhibition looks back on ten years of experience and sets off anew!
The exhibition site features dedicated zones for outdoor activities such asrunning, camping, climbing, and water sports. It not only showcases new equipment but also allows for sharing and exchanging new ways of playing, while conveying new concepts. In addition, a variety of themed industry discussions tailored to the development trends of professional outdoor activities includepopular keywords such as youth outdoor activities, camp development, customized outdoor travel, commercialization of clubs, and terminal resourcesthat will spark brainstorming sessions.
Of course, there’s plenty to experience at the Asia Outdoor Show!
Listen to industry leaders & KOLs as they explore new development opportunities —COA Outdoor Summit Forum;
Get up close and personal with products that “showcase the beauty of technology” —Asia Outdoor Industry Awards;
Challenge yourself alongside the pros —Rock Climbing Competition;
Get wet with your amazing body —Water Experience Zone;
Join fellow runners on a night run through a natural oxygen bar —Purple Mountain Fluorescent Run;
Gather with friends and enjoy —Thousand-Person Lobster Feast...
Which one will you choose? As for us, we want to join them all!!!
May · Event Registration Season
Brand → Asia Outdoor Industry Awards
The 7th Asia Outdoor Industry Awards is about to kick off, highlighting outstanding products, allowing audiences and media to discover their value firsthand. This year, we will continue to invite innovative products from both domestic and international markets to compete. The judging panel will select winners across various categories based on objective, fair, and impartial principles. In addition to the existing awards such as Gold Award, Silver Award, Eco Product Award, Women's Product Award, Running Sports Product Award, and Material Innovation Award,new categories including Water Sports Product Award and Kids Product Award have been added. Just like the continuously innovating outdoor brands, we won’t miss a single spark of wisdom or a glimmer of design. Promoting great design to end users has always been the cornerstone of the Asia Outdoor Industry Awards!
Brands + Audience + Media → COA Outdoor Summit Forum
An industry forum that is truly comprehensive, objective, and brings together global leading outdoor brands, distributors, media, and other key guests to discuss the current state and future development of China’s outdoor market is about to begin.The 2nd COA Outdoor Summit Forum will open one day before the exhibition (June 29), so exploring the exhibition with insights gained from the forum is simply perfect!
This edition of the COA Outdoor Summit Forum will collect topics on areas such as the Winter Olympics, mature markets in Europe and America, clubs, outdoor community building, industry chain extension, internationalization of local brands, the outdoor industry in the eyes of capital markets, and future retail channels. Leave us a message with the topics you really want to know about, and hear direct answers and solutions from industry leaders on-site. One visit, double the rewards — you deserve it!
Countdown to the registration deadline for the 2016 Asia Outdoor Show is on,
Catch the last ride of the exhibition registration shuttle bus and seize the opportunity that belongs to you!
Registration for the 11th Asia Outdoor Expo will close at the end of this month—April 30. We sincerely welcome you to seize the final chance to join the Asia Outdoor Family. June 30 – July 3, 2016, Nanjing International Expo Center. The Asia Outdoor Expo has an appointment with you this summer!