In today’s vibrant domestic cycling scene, competitions are emerging rapidly and event information is constantly evolving. Amidst the rise of numerous elite riders, there is one race that remains rich in history, sentiment, and camaraderie. This is the “National University Mountain Bike Exchange,” organized by China’s top university club — also the country’s first university cycling association and a leader among national university cycling groups — the Peking University Cycling Association. Having successfully been held for thirteen consecutive years, this event has grown from humble beginnings to a significant scale. The Peking University Cycling Association has continuously strived for innovation, exerting tremendous influence both within and beyond the university cycling community. It has become an annual highlight for university cycling clubs nationwide and is affectionately referred to by fellow clubs as the “Peking University Cycling Race.”
Now,the JD Sports Cup ·14thPeking University Cycling Raceis about to kick off. The event includes5a14university group ride on the10th,aget-togetherevening party,and5the official race on the1511th.Building on the remarkable achievements of last year’s Peking University Cycling Race and the valuable experience gained through co-hosting with professional events,this year’s editionwill return to being independently organized,yet the quality of the competition will continue to improve steadily. This year’s race is title-sponsored by JD Sports and JD Cycling, both under JD.com,and will take place on the professional track at the Yongding River Cycling Park in Gu’an, Beijing.Additionally, the Peking University Cycling Association hascollaborated with a broader range of partnersfrom various fields,and has also received guidance from the China University Cycling Association,aiming to deliver an even better experience for both participants and spectators.Organizersto provide everyone with a better experience for both participating in and watching the event.
Organizers:Peking University Cycling Association
Co-organizedby:Guangtian Sports Yongding River Cycling Sports Park
Supporting Organizations:China University Cycling Association
Media Partners:LeSports Cycling Channel, HuanYu Sports, Bike Magazine, MBCycling.net, CyclingUnion.com, Lvye.net, Qierwubiwu, Beast APP
Competition Date::2016Year5Month14-15Day
Competition Venue:Gu'an Yongding River Cycling Sports Park
Official Website:race.chexie.net
2016Overview of Peking University Cycling Race
1. Continuously Expanding Scale
Since1998Year when the Peking University Cycling Association organized the“Peking University——Badaling”Capital University Students' Cycling Rally, the influence of the Peking University Race has gradually expanded, with increasing participation from universities and growing numbers of riders, eventually developing into a large-scale university cycling event that radiates across northern China and attracts talents from all over. By2015Year, the Peking University Race had attracted over800participants from98university cycling associations, spread across the country — including nearby associations from Beijing and Hebei, as well as those traveling from afar such as Shanxi, Shandong, Henan, and Gansu provinces,and even friends from Inner Mongolia, Heilongjiang, and Hainan Province who came from thousands of miles away.In 2014,two members of the University of Macau Cycling Association even flew to Beijing to participate in the race after hearing about it.According to current statistics from the official event website,2016theJD Sports Cup · 14th “Peking University Cycling Race” will attract over 100universities and1000participants,continuingto push the limits of scale for student-run events.
2015That year, the Peking University Cycling Association, along with“the Peking University Cycling Race,”joined the largest amateur cycling event in northern China,——SHIMANOthe Cycling Fans Festival.During the collaboration with the SHIMANO Cycling Fans Festival, the Peking University Cycling Association learnedprofessional event organization skills,and the experience gained willgreatly enhance the participant experience at the 2016 Peking University Cycling Race.In particular, this year’s Peking University Cycling Race will continue to useAsia’s top-tier cycling course,——the Yongding River Cycling Park track. Operated and managed byGuangtian Sports and designed with input frominternational experts, the track has become a long-awaited cycling destination for riders everywhere.Additionally, event experts from the China University Cycling Association and veteran figures in the sports industry have offered many constructive suggestions for the race and have actively supported the university club on a professional level. For race timing and officiating, the Peking University Cycling Association received professional electronic timing system support from Xin Tai Ming Sports. Furthermore, the Deputy Secretary-General of the Beijing Cycling Association was invited to serve as the Chief Judge, providing authoritative guidance for the race. In terms of event safety, the Peking University Cycling Association engaged the Swan Rescue Team as the medical first-response unit, ensuring reliable medical support for participants. For media coverage, the professional media platform LeSports provided a video distribution channel, while Qi’er Wubei added a wealth of fun cycling cultural elements—delivering the freshest content to cycling clubs nationwide. A range of other professional media, including Single Track Magazine, Lvye.com, MobyBike.com, Qimeng Network, and the Beast APP, also facilitated news distribution for this year’s Peking University Cycling Race. All of this reflects the industry’s recognition of the Peking University Cycling Association’s fourteen years of dedication and growth.For event registration, the Peking University Cycling Association’s independently developed and designed official website, race.chexie.net, has provided participating universities with convenient access to event information and registration services since its launch. In 2016, JD Sports—the title sponsor of the Peking University Cycling Race—strongly supported the association’s event organization efforts by enabling online payment options. This year, the Peking University Cycling Race finally achieved a streamlined, one-stop online registration process, making the overall organization more efficient and professional.
3.A more open model of collaboration
At this year's Peking University Cycling Race,the Peking University Cycling Association will make more effective use of its influence and social impact built up over more than a decade, collaborating extensively with various sectors of society. Whether it’s bicycle manufacturers and top cyclists, cultural promotion enterprises, or cycling app developers, all will“at the Peking University Cycling Race”showcase their strengths, providing a platform for university cycling enthusiasts to engage with society and gain insight into the vibrant development of China’s cycling scene.JD Sports, the sports division of China’s leading e-commerce platform JD.com, holds premium industry resources and integrates the strongest forces in the field, making a powerful push into the domestic sports arena. The newly established JD Cycling focuses on public-oriented sports and charity initiatives, contributing to the health and fitness of the nation. In 2016, the Peking University Cycling Race joined forces with JD, jointly nurturing this flower of university cycling that has blossomed for fourteen years.
In addition, Yuanren Tribe, an online community for university cycling clubs across China, also sent a positive signal through the Peking University Cycling Race. After several years of redesign and exploration, Yuanren Tribe is set to reunite with university cycling friends. As a long-time friend and partner of university cycling clubs, Yuanren Tribe has supported the growth of generations of cycling club youth, many of whom have gone on to work in the cycling industry, contributing a large number of talented individuals to the development of China’s cycling sector.
This year’s Peking University Cycling Race not only partners with the renowned brand JD but also collaborates deeply with several long-time supporters of the Peking University Cycling Association, including the professional cycling gear brand JAKROO. JAKROO will provide custom team jerseys for outstanding universities at the Peking University Cycling Race. Additionally, the race will feature the emerging domestic gravel bike brand Immortal Ride, which will share the latest cycling routes and stories, along with continued support from Shadow Cat, a bike review media created by outstanding members of the Peking University Cycling Association. This year’s Peking University Cycling Race has garnered even greater attention from the industry.
4. A newly designed race identity
As the Peking University Cycling Race continues to grow and improve, the Peking University Cycling Association has also strived to create its own unique race identity. This year, the association specially designed a thematic logo for the event:
“The Peking University Cycling Race”is more than just a cycling competition. It is a testament to the nearly twenty years of vigorous development of the Peking University Cycling Association, a cradle for the rapid growth of university cycling clubs across China, and a platform for communication among cycling enthusiasts. The Peking University Cycling Association does not focus solely on the race itself but seizes the fundamental purpose behind the participation of dozens of university cycling clubs who travel from afar———exchange and learning. Therefore, for many years the association has consistently held a“University Cycling Club Gala”on the night before the race, providing a joyful and open stage for university cycling enthusiasts. Outstanding clubs are invited to showcase themselves, and well-known brands are invited to introduce and share their offerings. This evening not only sets a friendly and open tone for the next day’s race but also offers a great opportunity for university cycling clubs nationwide to learn about the philosophies and experiences of successful clubs and enterprises. By stepping out of their isolated circles—from self-contained entertainment to interaction, integration, and mutual learning—the National University Cycling Clubs Gathering provides such an eye-opening platform, aiming to better promote the flourishing development of university cycling clubs across China.In particular, this year the Peking University Cycling Association has enthusiastically invited outstanding university cycling clubs nationwide to take the stage at the Peking University Cycling Race gala. Through a WeChat vote launched on the JD Sports WeChat official account, the public selects the most distinctive university clubs to present their club showcases, displaying their unique qualities to clubs across the country. Notably, JAKROO will custom-design a full set of exclusive cycling apparel worth nearly 2,000 RMB for the winning university, helping university cycling clubs establish unified attire and professional equipment. These are special benefits that no other university cycling events can offer.