About the MBI (Meadin Brand Index)
The MBI (Meadin Brand Index) is an exclusive indicator released by Meadin.com, reflecting the influence of a brand on the internet and mobile internet over a certain period. The MBI analyzes a brand’s online impact across four dimensions: search index, sentiment index, operational index, and media index. This is a free data analysis service provided by Meadin.com based on the “Meadin Brand Index Monitoring System” (MBIMS) independently developed by the MTA. It continuously tracks the online behavior of millions of netizens on Meadin’s hotel industry portal, major domestic search engines, and other industry database partner websites on a monthly basis, providing valuable insights for enterprises and industry professionals in brand communication and marketing management.
Top 10 International Luxury Hotel BrandsThey are Sheraton, Shangri-La, Hilton, Westin, Marriott, InterContinental, Four Seasons, St. Regis, Le Méridien, and Crowne Plaza;
Top 10 Domestic Luxury Hotel BrandsThey are Jinjiang, Kaiyuan, HNA, Huatian, Jianguo, Century Golden Resources, Orange Crystal, Greenland, Kaiyuan Mingdu, and OCT;
Top 10 Boutique Hotel BrandsThey are: Banyan Tree, Naked Retreats, Indigo, ShuFang Mansion, Aman, Andaz, Blossom Hill, The Lalu, URC, and Tentrr;
Top 10 Full-Service Mid-Scale Hotel BrandsThey are Holiday Inn, Howard Johnson, Novotel, Vienna, Ramada, Best Western, Four Points by Sheraton, GDH, Courtyard, and Days Inn;
Top 10 Limited-Service Mid-Scale Hotel BrandsThey are Vienna, All Seasons, ShuFang Inn, Aloft, Holiday Inn Express, Jinjiang Metropolo, Home Inn Premier, Home Inn Starway, Meihao, and Lavande;
Top 10 Economy Hotel BrandsThey are 7 Days, Home Inn, Hanting, Jinjiang Inn, GreenTree, Podinn, Super 8, Motel 168, Ibis, and Colorful Today;
Top 10 Budget Hotel BrandsThey are Haiyatt, 99 Inn, Super 8 Express, Yitel, JinGuang Express, Easyinn, Cloud Season, Shangyite, Piao Home, and Qingpishu.
I. Complete 2015 International Luxury Hotel Brand Index Rankings
II. Complete 2015 Domestic Luxury Hotel Brand Index Rankings
III. Complete 2015 Boutique Hotel Brand Index Rankings
IV. Complete 2015 Full-Service Mid-Scale Hotel Brand Index Rankings
V. Complete 2015 Limited-Service Mid-Scale Hotel Brand Index Rankings
VI. Complete 2015 Economy Hotel Brand Index Rankings
VII. Complete 2015 Budget Hotel Brand Index Rankings
Data Source: Meadin Tourism Academy (MTA)
Notes:
1. This report includes international luxury, domestic luxury, boutique, full-service mid-scale, limited-service mid-scale, economy, and budget hotel brands. Serviced apartments and homestay brands are not included in this report.
2. For all rankings in this report (including individual category rankings and the overall hotel brand rankings), brands with less than six months of monitored data are not displayed. That is, the brands included in this report are those listed in the monthly rankings published before July 2015.
3. As of December 2015, hotel brands with monitoring periods of less than 6 months include: Junting; Guobin Friendship, Hengshan, Shaanxi Tourism, White Swan; Yihotel, Shilili, Hanyue Tower; Bangchen; Shenggao, Shangkeyou Select, Chengpin, Ruishi, Jinshi Business; MeiYijia, Pianyi Ju, Yilu Tongxing, Hanyue H, 99 Preferred.