6Month10Day-11Day, the “Country Garden・2016Huangshan Tai Ping Lake International Elite Triathlon and National Points Race” will take place in Huangshan.
This elite race is organized by the Anhui Provincial Sports Bureau and the People’s Government of Huangshan City, with the national points race supported by the Chinese Triathlon Association, the Anhui Provincial Sports Bureau, and the People’s Government of Huangshan City. Both events are hosted by the Huangshan Scenic Area Management Committee, the People’s Government of Huangshan District, the Huangshan Municipal Sports Bureau, the Tai Ping Lake Scenic Area Management Committee, and Huangshan Extreme Culture & Sports Communication Co., Ltd., with Country Garden as the exclusive title sponsor.
Huangshan is a world-renowned tourist destination. The timeless saying “No need to see other mountains after visiting the Five Great Mountains, and no need to see the Five Great Mountains after visiting Huangshan” has cemented Huangshan’s leading status in China’s tourism industry. Such a picturesque paradise is about to host one of the world’s most popular sports — triathlon — a perfect synergy of strengths.
Country Garden (2007.hk) is one of China’s top ten real estate companies, ranked among the Forbes Asia Pacific Top 100 Listed Companies, and is listed on the Main Board of the Hong Kong Stock Exchange. With projects in nearly30Strong, a company listed on the Main Board of the Hong Kong Stock Exchange, has nearly300cities and towns across China as well as overseas in countries such as Australia and Malaysia, Country Garden is actively advancing China’s new urbanization and building global green, ecological, and smart cities. In400projects in China and is a proactive participant in China's new urbanization process as well as a builder of global green, ecological, and smart cities. Country Garden2015, Country Garden achieved sales of approximately1402billion yuan and paid over140billion yuan in taxes.
The “Country Garden・2016Huangshan Tai Ping Lake International Elite Triathlon and National Points Race” responds to the national strategy of developing the sports industry and boosting sports consumption. It aims to create a high-end sports event brand that combines one of today’s most fashionable sports with some of the most stunning scenery, driving the development of the sports industry chain around Huangshan and Tai Ping Lake. The event will help enhance the visibility of the Huangshan and Tai Ping Lake regions, optimize the structure of local sports service, equipment manufacturing, and related industries, and significantly increase the proportion of sports services.
The sports industry is currently one of the most environmentally friendly and fastest-growing sectors in the world.2014In10, the State Council issued the “Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption,” which has accelerated the growth of China’s domestic sports industry, propelling it onto a fast track of development. On5May 5, the General Administration of Sport of China released the “Sports Development 13th Five-Year Plan,” which provides a concrete roadmap for orderly development over the next five years and injects new sustainable momentum into China’s booming sports industry.
Globally, the value-added contribution of the sports industry in developed countries accounts for aboutGDPof1%-3%, while in the United States, the sports industry is among the top ten sectors, contributingGDP. According to data released by the General Administration of Sport of China, in3%of2014, the total scale of China’s sports and related industries reached13574.71billion yuan, achieving an added value4040.98billion yuan. Liu Peng, Director of the General Administration of Sport of China, commented on the sports industry as follows: "China's sports industry is in a period of rapid development. The prospects for the development of China's sports industry are very broad, and its potential is enormous."
Triathlon is a mass fashion sport that has rapidly gained popularity in China over the past two years, following marathon running. Compared to marathon events, triathlon holds greater commercial value and is even hailed as the most commercially valuable sporting event globally. Participants in triathlon tend to have stronger economic capabilities and can also bring more economic income to cities. According to a survey by the International Triathlon Union on global triathlon participants, the majority are white-collar workers and social elites, and40%over that proportion of participants bring their families along when competing. In addition to directly driving a significant increase in local consumption such as hotel accommodations and catering services, the indirect economic value generated by the media coverage of triathlon events should not be underestimated, as it impacts local tourism, transportation, and even the overall development of the city.
Taking the "Challenge Roth" (Challenge Roth) triathlon event in Bavaria, Germany as an example, the small town of Roth has only5million residents.2015During the Challenge Roth event in26, there were730million live spectators, and21million German viewers watched the event via television broadcasts; the broadcasting time increased from41hours to359hours;250newspapers and magazines published reports fromChallenge Familyjournalists.2014A survey report from1000showed that for a triathlon event with2.5participants, the average number of friends or family members brought per person was4, with an average stay duration of3days and4000nights. The total number of hotel room nights consumed at the host location was1000, and the city’s direct economic income exceeded
million yuan.2015According to statistics,4666the tourist reception volume in Huangshan City in400reached2016million person-times, with total tourism revenue exceeding+billion yuan. The hosting of the "Country Garden ·Huangshan Taipinghu International Elite Triathlon and National Points Race" will attract a new group of high-quality tourists, bringing new dimensions to Huangshan's tourism industry. It serves as a good interpretation and practical implementation of 'sports plus tourism,' and paves a new path for advancing the local 'tourism' development strategy plan
“Country Garden ·2016Huangshan Taiping Lake Triathlon International Elite Race & National Points Race” will be further upgraded in the future to become a top-tier triathlon event both domestically and internationally. It will also drive the development of training and competitions in aquatic sports, trail running, cycling, and other athletic disciplines, while advancing the construction of related sports training bases. This will gradually transform the area into a paradise for sports enthusiasts from the developed Yangtze River Delta region and even globally, actively promoting the comprehensive implementation of the Huangshan and Taiping Lake area’s sports industry base development plan. The event will have a direct positive impact on the reception of sports tourism and the construction of related facilities in Huangshan and surrounding regions.
When Huangshan meets the triathlon, it is bound to be a collision of speed and passion, a presentation of strength and grandeur.
Let us eagerly anticipate the arrival of the “Country Garden ·2016Huangshan Taiping Lake Triathlon International Elite Race & National Points Race”!