Thailand’s largest lifestyle experience center — the new Siam Discovery Department Store — has opened

Siam Piwat brings a revolutionary retail concept to Thailand

Reinforcing the company’s position as a thought leader in retail development

Numerous renowned brands make their debut in Thailand

Bangkok, May 31, 2016 /PRNewswire/ -- The owner and operator of well-known retail developments such as Siam Paragonand Siam Center has grandly opened its new Siam Piwat Co., Ltd. Siam Discoverydepartment store on May 28, 2016, welcoming 5,000 visitors on its first day. (Siam DiscoveryThe newly renovated Siam Discovery department store, which has just undergone a $112 million redevelopment, now spans 40,000 square meters, making it Thailand’s largest lifestyle specialty store.

‘Siam Discovery’  Thailand’s Biggest Arena of Lifestyle Experiments now opens

Siam Discovery claims to be Thailand’s “largest lifestyle experience center,” with a particular focus on providing customers with an exceptional shopping experience through trying new products and ideas, as well as offering opportunities for self-discovery and rediscovery.

CEO

Siam Piwat Co., Ltd. Mrs. Chadatip Chutrakul stated: “The innovation of the new Siam Discovery Department Store will enhance Siam Piwat’s reputation as a thought leader in Thailand’s retail industry. We have created an unprecedented shopping destination that can rival the world’s best malls, further elevating Bangkok’s status as a retail hub within the ASEAN Economic Community (AEC) and as a highly popular shopping destination worldwide.”Exciting brands making their debut at Siam Discovery include

a brand-newLoft store, featuring a globally first-ever design concept, with the concept envisioned by globally renowned design firm Nendo and designers from Loft Japan.Nikehas opened (Nike) its only concept store in Southeast Asia. Issey Miyakewill launch its (Issey Miyake) first concept store outside Japan,named, offering its full range of products including men’s collections for the first time in Thailand.World of Issey MiyakeHome décor brands such as Hay, Tom Dixon, and Kartellwill open home decor brands will openThey are the first and only concept store in Thailand by (Yayoi Kusama) and Lisa Larson world-renowned artistsfeaturing artist-designed products.will openits first and only store in Thailand.In addition,Adidas will also launch its largest concept store in Thailand,featuring an interactive shopping concept.

Mrs. Chutrakul added: “We have created a shopping mall that brings together over 5,000 international and local lifestyle brands, all united by acustomer-centric philosophy. This means that products at Siam Discovery are not organized by brand or category in the traditional way, but rather bycustomers’ preferences,because our goal is no longer just to sell products, but also to provide an exceptional shopping experience where customers can discover and express themselves.”

She said: “These are highlyinteractiveshopping experiences that offer customers many opportunities forpersonalizedshopping. We also encourage customers toshare their lifestyle preferences,whether related to sustainability or a love of nature, and cater to those interests through a wide range of products, while connecting with like-mindedindividuals and communitiesthrough these shopping experiences.”

Nendo founder and globally acclaimed designer Oki Sato ( ), named one of Japan’s 100 Most Influential People by Newsweek magazine, provided the overall design concept for the newOki SatoSiam Discovery.This is the largest design project undertaken by Nendo since its inception and also Mr. Sato’s first project in Thailand.Siam Discovery Department Storeprovided the overall design concept. This was the largest design project nendo had undertaken since its founding and also the first project in Thailand for Mr. Oki Sato.

According to Mrs. Chutrakul, the newSiam Discovery Mallis expected to attract 100,000 visitors per day in its first year of operation, with about 35% of them being international tourists, and sales per square meter are projected to double within a year.