5Month30, China Foundation for Poverty Alleviation held the2016Suning.com Walk the Walk press conference at the National Aquatics Center (Water Cube). At the event, organizers introduced the progress of the Walk the Walk activity and2016year’s new changes, and also announced that starting in2016, Suning would become a ten-year strategic partner of the Walk the Walk event.Take a look at the2016new changes to Walk the Walk
Change 1: Optimized route offers even more beautiful scenery
To ensure participants enjoy a better hiking experience, this year’s Walk the Walk route has been carefully redesigned. While continuing to pass through iconic scenic spots in Changping such as the Juyongguan Great Wall, Juyongguan Folk Village, Huyu Nature Scenic Area, Ming Tombs Scenic Area, the Four Famous Banquets Folk Village of the Ming Tombs, Dayushan Scenic Area, Flower Sea section, and Changping New Town Riverside Forest Park, the route has added new stops including the Dalingshuo Kiwifruit Valley Scenic Area, Mayufang Folk Village, Tianchi Scenic Area, and Mangshan National Forest Park. Participants and support teams can experience the local cuisine and beautiful landscapes of Changping’s folk villages firsthand.
Change 2: From meeting basic needs to providing companionship and care
In the first two editions of Walk the Walk, the funds raised were used in Weining County, Guizhou, to provide children with love kitchens and care packages to ensure they were well-fed and clothed.2016This year, the focus has deepened further to include companionship for children, introducing the “Companion Plan” to support left-behind children. This initiative will establish “Companion Homes” for these children and hire full-time “Companion Moms” to take care of their welfare and safety.
Change 3: First-ever medical team andAEDmedical rescue enhance safety
2016The scale of Walk the Walk will remain at2015’s800official teams, but there are new types of teams this year — the first-ever10medical teams and10environmental supervision teams. The medical teams will serve as supplementary medical support on-site, while the environmental supervision teams will be responsible for monitoring environmental protection during the event and cleaning the trail afterward.
2016The safety system for this year’s Walk the Walk is more comprehensive than ever. In addition to the existing medical staff at stations,AEDmedical rescue services have been added, with mandatory medical checks at certain stations to ensure participants are physically fit. Ambulances will be stationed along the route, and rescue teams from China Foundation for Poverty Alleviation Rescue and Blue Sky Rescue will be on standby to respond to emergencies.
Change 4: Online Walk the Walk launched
Due to limited road capacity, the scale of Walk the Walk cannot expand indefinitely each year. The first two editions saw overwhelming demand, with participation determined by lottery. To allow more members of the public who are passionate about charity and sports to take part, China Foundation for Poverty Alleviation will launch an Online Walk the Walk on9month10day via the咕咚 platform. The public can choose to participate individually or as a team, or make donations online.APPThe online "Good Walker" event was launched, where the public can participate either individually or in teams, and also make charitable donations online.
Suning partners with Walk the Walk to embark on a new journey of public welfare
At the press conference, Suning Commerce Group Vice Chairman Sun Weimin announced: Starting from2016Since 2013, Suning has supported the Charity Walker public welfare event of the China Foundation for Poverty Alleviation for ten consecutive years, embarking on a new journey in philanthropy by combining charity with sports and spreading the concept of giving through action. Meanwhile, Sun Weimin stated that he hopes the “Charity Walker” initiative will expand across the country, encouraging more people from all walks of society to join this charitable gathering and share the joy of hiking and contributing to a good cause.
As China’s largest commercial enterprise, Suning’s development since its founding1990has always been a journey of “doing good.” Over the past26years, Suning has consistently regarded contributing to society and caring for the community as an important corporate social responsibility. Each year, Suning celebrates its anniversary by giving back to society and mobilizes18employees to participate in the “Sunshine1+1” public welfare campaign—donating one day’s salary and volunteering for one day—to integrate the social responsibilities of the company with those of individual citizens.
At the event, the organizers also presented honor plaques to18companies including Nippon Paint Investment Co., Ltd., Baidu Foundation, Nature’s Sunshine Global, and BabyCare, which will also provide material and service support for2016the Charity Walkers.
Celebrities support the Charity Walkers
Husband-and-wife duo Huang Ying and Cao Shuai, along with actress Li Beilei, appeared at the press conference where they were awarded the title of “2016Charity Ambassadors” by the organizers. This marks the third time that Huang Ying and Cao Shuai have participated in the Charity Walker event. This year, they will embark on the journey with3200team members. Last year, Huang Ying even sang the theme song for the Charity Walkers, while Cao Shuai and his friends completed a100-kilometer challenge.
The Charity Walker event was initiated in2014by the China Foundation for Poverty Alleviation. It is a hike-based fundraising activity open to everyone, with philanthropy at its core and sports as its vehicle. Teams of4people support and encourage one another to complete a 100-kilometer challenge, and as fundraisers, they solicit donations from friends and family to support charitable causes. Upholding the belief that “every step makes a difference,” they contribute to the comprehensive development of children in impoverished areas through tangible actions. To date, the Charity Walker event has been successfully held twice, with nearly 10,000 participants taking on the challenge, mobilizing55047volunteer contributions, and raising a total of660yuan in donations. These funds have helped equip55primary schools in Weining County with “love kitchens,” and provided2ten thousand warm packs and art supply kits, addressing children's nutritional needs and helping them stay warm in winter.
2016The 2015 Charity Walker event is jointly organized by the China Foundation for Poverty Alleviation and the Changping District Government, supported by CCTV Movie ChannelCCTV6and China National Radio, and co-hosted by Beijing Traffic Radio. This year’s event also introduces a new theme: “You and I are just100kilometers apart,” aiming to inspire the public to challenge themselves and become their best selves.
This year’s event will commence on9,10at the Juyongguan section of the Great Wall. Public registration will close on6,12. More details can be found on the official event websitewww.shanxingzhe.org.cnor its WeChat and Weibo accounts. @Poverty Alleviation Goodwill Walkers