Beijing, June 1, 2016 /PRNewswire/ -- HNA Hotels Group announced an upgrade to its customer loyalty rewards program — LeYue Club. The upgraded program introduces two major highlights: enhanced membership benefits and services at hotels, and the launch of mobile online bookings.
The upgraded LeYue Club program not only includes common offerings on the market such as room upgrades, late check-out, and member events, but also introduces unique dining-related member benefits, such as:Half-price breakfast add-onFree buffet breakfast and dining discounts on your birthday15%and more. In addition, HNA Hotels Group has introduced mobile booking to enhance the online reservation experience for members. Starting now, members can enjoy exclusive member rates when booking through the official WeChat platform of “HNA Hotels Group,” and can also directly participate in monthly themed member activities to access a wealth of experiences beyond hotel stays. In addition to hotel points, free stays, and airline mileage rewards, LeYue Club also offers members a variety of high-end rewards in art, music, sports, lifestyle, and travel, such as concerts at the Mercedes-Benz Arena, performances at the National Centre for the Performing Arts, offline salons, wine tastings, and more, all aimed at delivering a high-quality lifestyle experience for members.
Liu Jing, Brand Director of HNA Hotels Group, said: “The LeYue Club loyalty program of HNA Hotels Group is a premium brand dedicated to creating a high-quality lifestyle experience platform for our members. Its uniqueness lies not only in offering hotel stays and point accumulation or airline mileage redemption, but in extending into members’ daily lives, providing multi-faceted, multi-channel experiences beyond accommodations — such as opportunities to enjoy classical music, opera performances, and high-level fashion and sports events. We also host offline salons and wine tastings from time to time, aiming to deliver more high-value services to our members.”
According to Ms. Liu, with HNA Hotels Group’s equity stakes inNHhotel groups in Europe and Red Lion Hotels Group in the United States, the group is now working to integrate multiple membership programs. Leveraging its extensive hotel network in Europe and America, LeYue Club members will be able to enjoy the membership benefits of these two hotel groups, ensuring that HNA Hotel loyalists can receive member perks even while staying abroad.
LeYue Club is a customer loyalty rewards program launched by HNA Hotels Group in2014year9, aiming to provide HNA Hotel members with a premium experience for both business travel and leisure vacations. Members can enjoy exclusive rates, earn points, and receive corresponding membership privileges and benefits at all participating LeYue Club hotels. Currently, the LeYue Club portfolio includes Tangla Hotels, s? (placeholder), and other hotel brands, covering cities such as Beijing, Tianjin, Shanghai, Hangzhou, Guangzhou, Chengdu, and Chongqing.
About HNA Hotels Group
HNA Hotels Group is the hotel business unit under HNA Tourism Group, established in1997. As China’s largest privately-owned high-end hotel group, HNA Hotels Group boasts a global hotel network. As of the end of2016year3, the group operates or manages over500hotels in key domestic and international cities, with a total of nearly90000rooms. It has developed a diversified portfolio including luxury hotels, business hotels, resort hotels, economy hotels, and timeshare properties. It is ranked among the world’s top300hotel groups, recognized as China’s most competitive national hotel brand and China’s best hotel management company group.
About Tangla Hotels
“Tangla” originates from a beautiful legend of the Tanggula Mountains, carrying the ancient blessings and grace of the Nyainqentanglha Mountain Guardian Deity. The Tangla series of hotels is dedicated to bringing the world a collection of hotels rich in oriental charm and cultural elegance, spreading the perfect blend of natural blessings and modern hotel art to every corner of the globe. With the Eastern philosophy of hospitality, it offers everyone the delightful experience of finding serenity within the bustling city.