Jinjiang Hotels' promotional video debuts in New York's Times Square

Focusing on International Strategy

New York, June 3, 2016 /PRNewswire/ -- On May 25 local time, Jinjiang Hotels' promotional video made its appearance at the crossroads of the world -- New York's Times Square in the United States. With over 6,000 hotels owned or managed globally and a total of more than 650,000 rooms spread across more than 60 countries... This video, less than a minute long, showcases this brand already well-known to domestic audiences to travelers worldwide.

Jinjiang Hotels' promotional video debuts in New York's Times Square

The 2016 "China-US Tourism Year" served as a key backdrop for the debut of Jinjiang Hotels' promotional video in New York's Times Square. Currently, China and the United States are each other's most important source markets for tourists. According to statistics from China's National Tourism Administration, in 2015, 2.668 million Chinese tourists visited the United States, while 2.0858 million American tourists traveled to China. In late February of this year, the two countries officially launched the "China-US Tourism Year," aiming to further strengthen tourism and cultural exchanges and striving to achieve 5 million mutual trips between the two countries this year. Beyond the United States, China has also become an important source market for the tourism industries in multiple countries across Europe, Asia, and Oceania. At the same time, in 2015, China received 133 million inbound tourist arrivals, marking the first growth in nearly three years.

According to statistics from the World Travel & Tourism Council, the global tourism industry contributes nearly 10% to GDP, making it the fastest-growing sector worldwide. The prosperity of the tourism industry also creates favorable conditions for the development of the hotel sector. Enhancing overseas markets' understanding of the Jinjiang brand is a crucial step in Jinjiang Hotels’ ongoing efforts to deepen international development, strengthen integration and collaboration between domestic and international enterprises, and accelerate strategic positioning in key overseas tourism destination markets. It is also a timely move to pursue greater growth.、As a leading enterprise in China’s hotel industry, Jinjiang International Group actively seizes opportunities presented by the reform of state-owned assets and enterprises, advances market-oriented processes, promotes the group’s domestic and international expansion, enhances transnational operational capabilities, and accelerates the global reach of the “Jinjiang” brand.

In line with the group’s international strategy, in recent years, Jinjiang Hotels has actively managed all aspects of post-acquisition integration, leveraged the benefits of international acquisitions, drawn on the professional expertise of international partners, and accelerated improvements in management standards and core competitiveness through both “going out” and “bringing in.” In 2015, the group completed the acquisition of 100% equity in Louvre Hotels Group and strategically invested in 81% equity of Plateno Group. These two acquisitions garnered widespread attention within the industry and represent significant steps in the group’s continued push for “global presence and transnational operations,” as well as building a globally competitive, internationally renowned hotel group.。

Mr. Zhang Xiaoqiang, Chief Executive Officer of Jinjiang International Hotel Management Co., Ltd., stated that in 2016, Jinjiang Hotels will focus closely on international development, fully leverage the role of acquisitions such as that of Louvre Hotels Group, accelerate the formation of a synergistic development structure, draw on international best practices, and make every effort to advance the integration and optimization of core hotel business operations. Based on business model innovation, the company will strengthen integration and alignment between domestic and international enterprises, and strive to build a travel service industry chain centered around hotels.