West Air’s self-developed “West Store” has been awarded a National Computer Software Copyright Certificate...

“West Store” Makes Purchases More Convenient

China, Chongqing, June 6, 2016 /PRNewswire/ -- Recently, the“West Store”(West Store) value-added service sales system,and the front-end website sales and analysis system (West Portal) have officially been granted the Computer Software Copyright Registration Certificate by the National Copyright Administration. This marks a significant achievement for West Air in the research and development of sales platform systems and the construction of independent intellectual property rights. It also provides strong technical support to enhance the convenience of purchases for passengers and the market relevance of products from a technological perspective.

The West Store system is designed for West Air’s low-cost airline operation model,providing passengers with a simpler online platform for purchasing value-added service products. West Store aims to offer passengers the ability to purchase value-added services such as baggage, meals, priority check-in, and lounge access online, without being restricted by the ticket purchase channel, truly delivering a convenient travel experience where “with just one ticket, you can buy and go anytime.” West Portal is West Air’s front-end sales and user data recording and analysis system. By collecting and analyzing passenger ticket purchase data, it helps West Air more efficiently and accurately understand passenger needs, thereby launching new products and promotional offers tailored to customer demand and market conditions, allowing more consumers to enjoy benefits.

The head of West Air’s IT teamstated: “As the first low-cost airline in China to successfully transition to this model, West Air was the first to propose a sales approach combining a base fare with personalized pre-booked value-added services. However, at the beginning of the transition, due to system limitations, the value-added service booking platform on the official website could only recognize orders placed directly on the website. Passengers who booked tickets through other channels had to purchase value-added service products either at the airport counter or via the call center—either at a slightly higher price or in a way that didn’t align with their usual purchasing habits. With“West Store”, passengers can now book value-added service products through the West Air official website, regardless of which platform they used to purchase their ticket,making the entire process more convenient. This not only saves passengers time and reduces costs but also greatly enhances the purchasing experience.”Passengers canexperience value-added service productsthrough the official WeChat account of West Airby entering their name and ticket number in the “West Store” option tocompletethe reservation and purchase. Passengers can buy the desired products at the most favorable prices anytime, anywhere. “Our WeChat and official website versions of West Store have just gone live. We welcome passengers to share their real experiences with us via WeChat messages so we can further optimize the system,” the head said. “In this process, we will use our existing systems for data integration and further collect and analyze feedback on new products from passengers. As the system becomes more widely used and the number of users gradually increases, when we accumulate enough data, we will gain a better understanding of our passengers and be able to design and develop products that better suit everyone’s needs. Therefore, these two self-developed systems complement each other and both aim to improve the service quality of West Air, offering a high-quality experience for low-cost travel.”

This copyright recognition not only signifies that West Air’s independent R&D capabilities have received authoritative acknowledgment in the field of computer software with independent intellectual property rights, but also marks West Air’s first deep exploration—from purely operating in the aviation sector to providing technical solutions and creating industry service products for the broader industry. With the development support of these two system platforms, low-cost airlines will have better opportunities and guarantees to improve development efficiency and reduce development costs. At the same time, it helps alleviate issues such as high pressure on offline purchases and limited purchasing channels, and successfully provides users with standardized, regulated, and secure internet-based products. Moreover, the successful acquisition of software copyright certificates for both systems is the result of West Air’s active response to the Internet+ initiative, focus on technological innovation, and awareness of protecting the copyrights of its own products. West Air is committed to providing better services to passengers, continuously optimizing its processes and the passenger experience, combining technological innovation with quality improvement, and perfecting independently owned technological and product assets. Using technological innovation as a means, West Air is jointly advancing its low-cost development path and contributing to the growth of China’s low-cost aviation industry.

WestAir will also continue to refine its current systems. For example,“West Store”will roll out more value-added service products in the future. Looking ahead, West Air will carry out comprehensive planning and layout for its mobile platform to create more innovative and forward-looking industry-leading products.

WeChat Official Account Page (Follow the official WeChat account of “West Air” and click“Western Airlines Store”Menu entry):

Western Airlines' self-developed "Western Airlines Store" has been awarded a National Computer Software Copyright Certificate, making purchases more convenient for passengers

Official website page (visit http://www.westair.cn):

Western Airlines' self-developed "Western Airlines Store" has been awarded a National Computer Software Copyright Certificate, making purchases more convenient for passengers